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Pt. I The Stakes
1 What Went Wrong 3
2 People on the Front Line 18
3 Does GM Matter? 31
4 Who Is Rick Wagoner? 43
5 2005: The Crisis Begins 57
Pt. II The GM Transformation Effort
6 Mastering the Toyota Way 69
7 Going to Kansas City: Making GMs Work 79
8 Design Rides Again 102
9 Battling for the New Camaro's Soul 118
10 The Chevy Volt 130
11 OnStar: "Pretty Good for an Ex-Locomotive Salesman" 155
12 China: Where Buick Is King 171
13 The Global GM 191
Pt. III The Future
14 The Battle of Perception 209
15 Toyota: "Human After All" 231
Conclusion: The Economic Crisis and GM's Future 240
Acknowledgments 255
Index 257
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Stephan Moore
reviewed Why GM Matters: Inside the Race to Transform an American Icon on March 11, 2009 Why GM Matters: Inside the Race to Transform an American Icon
In usual cases, a book like this would probably bore me. However, having grown up in Michigan, with a father that worked for auto suppliers his whole life, I found this book to be interesting, from the history about GM, to the evolution of the new Camaro and the Chevy Volt, to where does GM go from here?
My feeling is if the media reported the things that GM was doing right, instead of focusing on everything that was wrong, then maybe people would have a little more sympathy for the company. And maybe it's not even a matter of sympathy for the company, but at least realizing how many businesses would start to have trouble if GM went bankrupt. GM is the #1 private company to purchase IT items...what happens to the IT industry if GM goes under? What happens to the cafes, barber shops, stores, and other businesses around GM plants if they disappear?
GM did things their way for a long time, because the market didn't force them to change. At this point, they are being forced to change by outside companies, consumers, and a global marketplace. However, with a culture like theirs, it's not easy to change opinions within the company, and it has taken some time. But, it's happening.
Anyone who wants more of an understanding about the company, and what they are doing to move into the future, should read this book.
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Add Why GM Matters: Inside the Race to Transform an American Icon, In November, GM CEO Rick Wagoner appeared before Congress to ask for $25 billion to bail out the struggling Big Three automakers. To critics like Thomas Freidman and Mitt Romney, it was a sign that the American auto industry should be led out to past, Why GM Matters: Inside the Race to Transform an American Icon to the inventory that you are selling on WonderClubX
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Add Why GM Matters: Inside the Race to Transform an American Icon, In November, GM CEO Rick Wagoner appeared before Congress to ask for $25 billion to bail out the struggling Big Three automakers. To critics like Thomas Freidman and Mitt Romney, it was a sign that the American auto industry should be led out to past, Why GM Matters: Inside the Race to Transform an American Icon to your collection on WonderClub |