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Foreword | ||
Introduction: Mapping the E-Business Landscape with the Next Economy Architects | ||
Ch. 1 | Inside the Eye of the Hurricane: Idea Creation and Brainstorming | 1 |
Ch. 2 | Building a Successful Digital Business Model | 17 |
Ch. 3 | Vulture Capitalists and Other Mystical Moneymen | 36 |
Ch. 4 | Marketing and Sales-Strategies That Work | 61 |
Ch. 5 | Building a Meaningful E-Brand | 84 |
Ch. 6 | Building Mind Share and Customer Loyalty | 103 |
Ch. 7 | Strategic Planning in the Digital Domain | 121 |
Ch. 8 | How to Attract and Retain Top-Notch Employees | 139 |
Ch. 9 | The Art of Building a Long-Lasting E-Organization | 157 |
Ch. 10 | Mastering the Media Machine | 175 |
Ch. 11 | Navigating Negotiations and Partnerships | 190 |
Ch. 12 | Secrets of the Successful IPO | 206 |
Ch. 13 | Traditional Companies in the Next Economy | 221 |
Index | 245 |
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