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| Ch. 1 | Definition and location : the London mercery, 1130s-1230s | 1 |
| Ch. 2 | The poor pedlar makes more noise crying his goods than does a rich mercer all his valuable wares' : the mercery trade in the thirteenth century | 21 |
| Ch. 3 | The origins and early associations of London mercers, 1270s-1340s | 47 |
| Ch. 4 | 'Loving companions who are dwelling in the good city of London' : the commonalty of the mercery | 67 |
| Ch. 5 | The company and the city 1348-94 : from the black death to the first chapter | 95 |
| Ch. 6 | 'Le campaignie del mercerie que dieux veul garder de male et de perile et tutditz convoier a bon aventure' : the move into mercantile status, 1290s-1430 | 129 |
| Ch. 7 | Success on all sides : the mercers in fifteenth-century London | 161 |
| Ch. 8 | The mercery trade in London : presperity and conflict | 201 |
| Ch. 9 | 'C'etait une vie d'aventures semblable a celle des chevaliers' : the mercers' ascendancy among the adventurers in the low countries, 1430s-85 | 235 |
| Ch. 10 | 'All merchandise shall have its course and merchants to have their communication each with other' : trade, 1430s-85 | 277 |
| Ch. 11 | 'Give to every man that which is his' : the mercers and the merchant adventurers, 1485-1520s | 317 |
| Ch. 12 | New responsibilities and losses, 1490s-1550s | 351 |
| Ch. 13 | Religious change, wealth and faith | 379 |
| Ch. 14 | 'The present understanding of the feat of the merchant adventurer' : overseas trade, 1520s-80s | 409 |
| Ch. 15 | The demise of the medieval mercery | 443 |
| Ch. 16 | 'A sample and light' : charity and Protestantism | 475 |
| Ch. 17 | A new company? | 511 |
| App. 1 | The ordinances of 1376 | 515 |
| App. 2 | Benefactors of the company before 1578 | 521 |
| App. 3 | List of wardens before 1578 | 555 |
| App. 4 | The election of the wardens of the mercers' company | 561 |
| App. 5 | Mercer mayors up to 1578 | 565 |
| Price | Condition | Delivery | Seller | Action |
| $160.00 | Digital |
| WonderClub |
Deangelious Wooten
reviewed The Mercery of London: Trade, Goods and People, 1130-1578 on May 15, 2011 The Mercery of London: Trade, Goods and People, 1130-1578
I read this book just a little time ago, and quite honestly, I've already forgotten what it was all about. Even though we get a good perspective of advertising back in the days, barely anything rings true today. And it hasn't aged well at all, thanks to its weirdly sexist and racist remarks. That being said, it is a well-written and clear portrait into the 60s. I visibly scoffed at the parts which spoke about taking weeks to research a product and then some more to write lines. Oh how we wish now.
Still, being a unique premise with its insight into the madmen era, and with quips sprinkled throughout, this book is worth reading once for anyone in advertising.
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