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Book Categories |
Foreword | ||
Acknowledgements | ||
Introduction | ||
1 | The evolution and context of arts marketing | 1 |
2 | Audiences | 36 |
3 | Market research | 67 |
4 | Product | 114 |
5 | Generating income | 156 |
6 | Promotion | 190 |
7 | Making the arts available | 242 |
8 | Marketing planning | 271 |
9 | Managing the marketing function | 305 |
Further reading | 347 | |
Author index | 351 | |
Index | 355 |
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