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| Foreword | ||
| Acknowledgements | ||
| Introduction | 1 | |
| 1 | A definition of 'creativity' | 4 |
| 2 | Creativity: some myths debunked | 18 |
| 3 | The creative process | 28 |
| 4 | Green Light thinking: creative techniques | 55 |
| 5 | Green Light thinking: brainstorming | 77 |
| 6 | Red Light thinking: the evaluation of ideas | 91 |
| 7 | Creativity is not just for photocalls | 99 |
| 8 | Obstacles to creativity | 113 |
| 9 | The creative individual | 124 |
| 10 | The creative organization | 149 |
| 11 | Lies, damned lies and 'impropaganda' | 166 |
| 12 | The future of creativity | 179 |
| 13 | Award Ceremony | 189 |
| 14 | Interested in finding out more? | 191 |
| Index | 196 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Robert Sisco
reviewed Creativity in Public Relations on June 21, 2011
Creativity in Public Relations
My ratings of books on Goodreads are solely a crude ranking of their utility to me, and not an evaluation of literary merit, entertainment value, social importance, humor, insightfulness, scientific accuracy, creative vigor, suspensefulness of plot, depth of characters, vitality of theme, excitement of climax, satisfaction of ending, or any other combination of dimensions of value which we are expected to boil down through some fabulous alchemy into a single digit.
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Add Creativity in Public Relations, Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniqu, Creativity in Public Relations to the inventory that you are selling on WonderClubX
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Add Creativity in Public Relations, Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniqu, Creativity in Public Relations to your collection on WonderClub |
