To Serve God and Wal-Mart: The Making of Christian Free Enterprise Book

This book started out quite fascinating, but by the end I was skimming through entire chapters and ready for the book to be over. The book was not well organized, and I feel like the author's central ideas were lost amid vast quantities of minutiae. Additionally, Moreton repeats herself constantly throughout the book as she brings up previous topics, which is why I feel that the book could have used a reorganization before publishing.

That said, the book did have some good insights and I found a few of the points Moreton made to be quite interesting. These include reforming a version of masculinity in terms of the Christian servant leader in order to compensate for the emasculation that came from service work as opposed to factory work; defunding of higher education by the government leading to increased industry support and propaganda-feeding to college students; how poor rural folks went from populism to supporting industry and the policies that constantly exploit the rural poor; and finally the internationalization of global companies, and how Wal-Mart helped NAFTA get support.

I wish that Moreton had spent a bit more time talking about women and how they were seen as service workers not worthy of promotion within Wal-Mart. She only very briefly talks about the class action lawsuit where women sued Wal-Mart for lack of promotions to management positions. However, she does spend at least two chapters talking about a student group that evangelizes to grade school students about the benefits of the free market, which I found to be much less interesting (at least not worthy of two whole chapters).

If I could rate this book 2.5 stars, I would, but I round it down just because I had such a hard time finishing the book. I feel that it could have been so much better.