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| Foreword | ||
| Preface | ||
| Introduction | 1 | |
| 1 | International Mass Communication from the Tower of Babel to the Babel Fish | 1 |
| I | Press Freedom | 5 |
| 2 | Press Freedom in Europe | 7 |
| 3 | Freedom of the Press in the Eyes of the Dragon: A Matter of Chinese Relativism and Pragmatism | 24 |
| II | Propaganda | 47 |
| 4 | Propaganda in Spanish and French Referendum Campaigns: An Analysis of Propaganda Techniques | 49 |
| 5 | U.S.-Cuba Propaganda Wars: The Case of Television Marti | 73 |
| III | Gatekeeping | 89 |
| 6 | Waters of Death in Central America: News Values and Myth | 91 |
| 7 | Social and Institutional Influences on News Values and Routines in Brazil: From Military Rule to Democracy | 110 |
| IV | Colonialism and Mass Media Development | 129 |
| 8 | Development Communication in Africa: Concepts and Case Studies | 133 |
| 9 | Dateline Addis Ababa: Our Special Correspondent Evelyn Waugh Reports War Preparations with Italy, Vivid Colonial Discourse Used | 153 |
| V | Globalization | 173 |
| 10 | The Americanization of Global Film | 175 |
| 11 | International Advertising and Global Consumer Culture | 190 |
| 12 | Globalization and Media Development in Asia's Four Tigers: Singapore, Hong Kong, Taiwan, and South Korea | 205 |
| VI | Cultural Concerns | 223 |
| 13 | Globalization, Media Imperialism, and Dependency as Communications Frameworks | 225 |
| 14 | Impact of the Electronic Media on the Arab World | 239 |
| VII | Diffusion | 253 |
| 15 | Technology Diffusion and the Global Village | 255 |
| 16 | The Changing Shape of Global Telecommunications | 267 |
| Index | 285 |
| Price | Condition | Delivery | Seller | Action |
| $124.95 | Digital |
| WonderClub |
Mark Chown
reviewed International Communication: Concepts and Cases (with InfoTrac) on August 22, 2016 International Communication: Concepts and Cases (with InfoTrac)
Anything by Jay is phenomenal and contains brilliant nuggets that can be applied for business growth. He gives countless examples with the verbiage of how to do it exactly!
Top takeaways:
4 Reasons for Stagnation:
1. Not incorporating growth thinking into every aspect of the business.
2. Not measuring monitoring comparing or quantifying results.Â
3. Not having a detailed strategic marketing plan with specific performance growth expectations.
4. Not knowing how to setup for specific goals.Â
The goal is to turn one time buyers into life-long customers and the person who doesn't buy to buying something.
95% of all businesses do not reach their goals.
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