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Part I. A New Market, 1896-1916:
1. Risks of innovation, risks of injury;
2. New firms and the problem of social costs;
Part II. A Mass Market, 1916-1941:
3. Corporate strategies and consumers' loyalty;
4. Engineering a mass product;
5. A machine age aesthetic;
6. The franchised car dealer and consumers' marketing dilemma;
Part III. A Mature Market, 1945-1965:
7. Automobiles and institutional change; Conclusion.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
William Gray
reviewed Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market on May 16, 2019 Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market
Excellent study of the UAW under Walter Reuther, one of the most important labor leaders and a major figure during the 1960s when he did his best to keep the movement focused on broad areas of equity, in contrast with elements in the movement that focused primarily on increasing the relative affluence of their membership. Those aren't mutually exclusive, but they create points of tension. Barnard does an excellent job with the problems Reuther encountered during the Johnson administration when LBJ expected union support for Vietnam in return for his commitment to a progressive economic agenda.
Barnard does an absolutely first-rate job with the internal dynamics of contracts: the problems posed by skilled tradesmen in the same union as line workers, for example. I came out understanding contract negotiations much more clearly than I had before.
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Add Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market, Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between modern corporations and consumers by examining automobiles during the 20th century., Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market to the inventory that you are selling on WonderClubX
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Add Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market, Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between modern corporations and consumers by examining automobiles during the 20th century., Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market to your collection on WonderClub |
