Creative Strategy in Advertising Book

Name: Creative Strategy in Advertising, , Creative Strategy in Advertis
Brand: National Learning Corporation
SKU: 9780495095699
Price: 145.95 USD
Availability: InStock
Rating: 4 (2 reviews)

2 Ratings

Creative Strategy in Advertising, , Creative Strategy in Advertising

4 out of 5 stars based on 2 reviews

Creative Strategy in Advertising
Written by author Bonnie L. Drewniany
Published by Cengage Learning, April 2007
A text on problem solving, researching and gathering information, targeting diverse markets, assessing the competition, planning strategy, and writing for all major types of media. This seventh edition features new information on Web-based advertising, on

Buy Digital USD$145.95

Book Categories

Authors

Ch. 1 Solving the Problem, Finding the Difference 1
Ch. 2 Capturing Your Creative Potential 23
Ch. 3 Targeting a Diverse Marketplace 47
Ch. 4 Fact-Finding: The Basis for Effective Creative Work 65
Ch. 5 Strategy: Finding a Way to Communicate 82
Ch. 6 Working in Print 103
Ch. 7 Designing to Communicate 138
Ch. 8 Writing for Radio - Seeing the Talk 172
Ch. 9 Working in Television 188
Ch. 10 Using Direct Marketing to Build Lasting Relationships 210
Ch. 11 Retail Advertising 250
Ch. 12 Convincing the Client 270
Ch. 13 Now It's Time to Land That Job 282
Appendix 304
Suggested Readings 312
Index 317

Title: Creative Strategy in Advertising

Manufacturer:

National Learning Corporation

Item Number: 9780495095699

Publication Date: April 2007

Number: 9

Product Description: Creative Strategy in Advertising

Universal Product Code (UPC): 9780495095699

WonderClub Stock Keeping Unit (WSKU): 9780495095699

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/56/99/9780495095699.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$145.95	Digital	Arrives between May 6 - Jun 5 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

Question Concerning Creative Strategy in Advertising

Ask a Question about Creative Strategy in Advertising

No Question found!

Read Reviews for Creative Strategy in Advertising Write review

Harry Dickson

reviewed Creative Strategy in Advertising on December 11, 2019

Creative Strategy in Advertising

Utilized in the classroom very well!

You must be logged in to add to Wishlist

Creative Strategy in Advertising Book

Book Categories

Authors

National Learning Corporation

Question Concerning Creative Strategy in Advertising

Read Reviews for Creative Strategy in Advertising Write review

Login

Complaints

Blog

Games

Digital Media

Souls

Obituary

Contact Us

FAQ

You must be logged in to add to Wishlist

This item is in your Wish List

This item is in your Collection

This Item is in Your Inventory

You must be logged in to review the products

Add Creative Strategy in Advertising, , Creative Strategy in Advertising to the inventory that you are selling on WonderClub

Add Creative Strategy in Advertising, , Creative Strategy in Advertising to your collection on WonderClub

Ch. 1	Solving the Problem, Finding the Difference	1
Ch. 2	Capturing Your Creative Potential	23
Ch. 3	Targeting a Diverse Marketplace	47
Ch. 4	Fact-Finding: The Basis for Effective Creative Work	65
Ch. 5	Strategy: Finding a Way to Communicate	82
Ch. 6	Working in Print	103
Ch. 7	Designing to Communicate	138
Ch. 8	Writing for Radio - Seeing the Talk	172
Ch. 9	Working in Television	188
Ch. 10	Using Direct Marketing to Build Lasting Relationships	210
Ch. 11	Retail Advertising	250
Ch. 12	Convincing the Client	270
Ch. 13	Now It's Time to Land That Job	282
	Appendix	304
	Suggested Readings	312
	Index	317