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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time Book

Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Praise for GUTS, Revised and Updated
Bob Lutz is the only man in history to rise to the top at all three Detroit automakers–Ford, GM, and Chrysler–and Guts reveals the kind of thinking that got him there. From a guy who didn't graduate from high schoo, Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time has a rating of 3.5 stars
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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Praise for GUTS, Revised and Updated Bob Lutz is the only man in history to rise to the top at all three Detroit automakers–Ford, GM, and Chrysler–and Guts reveals the kind of thinking that got him there. From a guy who didn't graduate from high schoo, Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
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  • Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
  • Written by author Robert A. Lutz
  • Published by Wiley, John & Sons, Incorporated, September 2003
  • Praise for GUTS, Revised and Updated "Bob Lutz is the only man in history to rise to the top at all three Detroit automakers–Ford, GM, and Chrysler–and Guts reveals the kind of thinking that got him there. From a guy who didn't graduate from high schoo
  • What do you do with a book that’s filled with controversial, counterintuitive, and downright contrarian statements that stand conventional wisdom on its ear and claim, lightheartedly, to be immutable "laws of business?" If the author is Rob
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Book Categories

Authors

Introduction
Foreword
Ackowledgments
Prologue3
Pt. IThe Story of Chrysler's Second Turnaround
Deja Vu All Over Again9
The Patient Heals Himself: Bringing Platform Teams to Chrysler19
"We Just Did It": The Story of the Viper47
Pt. IILutz's Immutable Laws of Business
Law 1: The Customer Isn't Always Right65
Law 2: The Primary Purpose of Business Is Not to Make Money73
Law 3: When Everybody Else Is Doing It, Don't!79
Law 4: Too Much Quality Can Ruin You87
Law 5: Financial Controls Are Bad!91
Law 6: Disruptive People Are an Asset97
Law 7: Teamwork Isn't Always Good101
Pt. IIILutz's Corollaries, or "The Rest of the Story!"
It's Okay to Be Anal Sometimes113
A Little Fear, in Reality, Ain't All That Bad131
Leadership Is All about Common Sense, Which, Unfortunately, Is Not All That Common161
Some Squeaky Wheels Don't Get the Grease, or
Pros and Cons of Being a Change Agent195
Epilogue213
Index221


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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Praise for GUTS, Revised and Updated
Bob Lutz is the only man in history to rise to the top at all three Detroit automakers–Ford, GM, and Chrysler–and Guts reveals the kind of thinking that got him there. From a guy who didn't graduate from high schoo, Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Praise for GUTS, Revised and Updated
Bob Lutz is the only man in history to rise to the top at all three Detroit automakers–Ford, GM, and Chrysler–and Guts reveals the kind of thinking that got him there. From a guy who didn't graduate from high schoo, Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Praise for GUTS, Revised and Updated
Bob Lutz is the only man in history to rise to the top at all three Detroit automakers–Ford, GM, and Chrysler–and Guts reveals the kind of thinking that got him there. From a guy who didn't graduate from high schoo, Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

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