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Foreword | ||
Introduction | ||
Acknowledgments | ||
Ch. 1 | Promotional Marketing Basics | 1 |
Ch. 2 | Why Online Promotions Work | 47 |
Ch. 3 | Planning an Online Promotion | 79 |
Ch. 4 | Protecting Yourself and Your Company Online | 95 |
Ch. 5 | Outsourcing versus in-House Resources | 145 |
Ch. 6 | How to Create a Multibrand Promotion | 207 |
Ch. 7 | Promoting the Promotion | 231 |
Ch. 8 | What to Do after the Promotion | 265 |
Ch. 9 | The Future of Online Promotions | 293 |
Index | 317 |
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Add Online Promotions: Winning Strategies and Tactics, The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of, Online Promotions: Winning Strategies and Tactics to the inventory that you are selling on WonderClubX
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Add Online Promotions: Winning Strategies and Tactics, The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of, Online Promotions: Winning Strategies and Tactics to your collection on WonderClub |