Lions Don'T Need To Roar Book

Whether interviewing for the job of your dreams or dreaming about scaling the heights in your field, you'll find that professional success requires more than capability alone: it requires professional presence. Now, D. A. Benton, the woman who made self-presentation an art--and a highly successful business--shares her knowledge with you. Using guidelines and techniques previously available only in her seminars, she reveals the secrets of making the right impression. This book also features quotes and advice from scores of top business leaders, from the president of Equitable Life to the editor of the Wall Street Journal. It shows you the important interpersonal attitudes and skills top executives share. And best of all, it teaches you how to use your own "guts" and "smarts" to capitalize on luck breaks, move ahead, and take charge once you've arrived!

Publishers Weekly

As in society at large, reflecting the priority of packaging over content or performance, the emphasis of this guide to business success by Benton, who heads a consulting firm, is on how to create and maintain a favorable impression. Starting with appearance, eye contact, posture and other body language designed to develop ``professional presence,'' the author stresses the need to establish good personal relations. The book is larded with advice and philosophy of CEOs and lists of do's and don'ts (when not to smile, etc.), skills and attitudes needed to emulate leaders. Benton even proffers suggestions on how to behave while being fired. An appendix serves as a convenient capsule of all preceding advice. BOMC, QPB and Fortune Book Club alternates. (Sept.)