Lies We Live by: Defeating Doubletalk and Deception in Advertising, Politics, and the Media Book

Acknowledgments	vii
Introduction	1
1 Term Warfare: How to Lie with Words	7
2 Damn the Statistics: How to Lie with Numbers	19
3 Seeing Is Believing? Don't You Believe It! How to Lie with
Images	31
4 I'm from the Government and I'm Here to Confuse You	45
5 I Lie, Therefore I Am: The Existentially Ambiguous Image
in Politics	55
6 The Vying Game: Cooking the Books in College Rankings	63
7 The Veiled Variable Rides Again: Tricks of the Trade in
Financial Institutions	71
8 There's a Special on Fine Print in Aisle 9: The Tricky
Business of Retailing	79
9 Driven to Distraction: How Car Retailers Confuse the
Consumer	89
10 Reach out and Confuse Someone: Baffle-Gab on the Phone
Line	97
11 You May Already Be a Sucker! Misrepresentation by Mail	105
12 Brave New Bamboozle: Tricky Business over the Internet	115
13 Reality (Sound)bites: How Made-for-Media Pseudo-Events
Distort Our View of the World	123
Ten Lists of Ten Guidelines forBecoming a Better Consumer of
Information	129
How and Where to Complain: A Resource Guide for Consumers	141
Index	225