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Book Categories |
List of figures | ||
List of tables | ||
List of contributors | ||
Foreword | ||
Acknowledgments | ||
Introduction | 1 | |
Pt. I | The dynamics of identities | 11 |
1 | The five facets of collective identities: integrating corporate and organizational identity | 13 |
2 | The hybrid identity of law firms | 35 |
3 | Where do we go from here? Predicting identification among dispersed employees | 51 |
Pt. II | Identities in action | 73 |
4 | Reducing dissonance: closing the gap between projected and attributed identity | 75 |
5 | Manifestations in behavior versus perceptions of identity: convergence or not? | 91 |
6 | Narractive identity: navigating between "reality" and "fiction" | 115 |
Pt. III | Managing identities | 131 |
7 | Creating a new identity for France Telecom: beyond a visual exercise? | 133 |
8 | Conversion of organizational identity research findings into actions | 156 |
9 | Corporate brand and organizational identity | 175 |
Index | 195 |
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