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Ford and the Global Strategies of Multinationals Book

Ford and the Global Strategies of Multinationals
Ford and the Global Strategies of Multinationals, Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of po, Ford and the Global Strategies of Multinationals has a rating of 2.5 stars
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Ford and the Global Strategies of Multinationals, Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of po, Ford and the Global Strategies of Multinationals
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  • Ford and the Global Strategies of Multinationals
  • Written by author Isabel Studer-Noguez
  • Published by Taylor & Francis, Inc., October 2001
  • Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of po
  • Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of po
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Book Categories

Authors

List of figures
List of tables
Acknowledgments
Abbreviations
1Introduction1
2Ford motor company's multidomestic strategy14
3Ford of Canada: confluence of interest in a liberal approach to automotive development30
4Ford of Mexico: confronting a nationalistic approach to industrialization51
5The 1970s: an era of structural constraints and narrowed strategic options73
6Ford's survival strategy98
7Ford's global strategy118
8Successful bargaining in a situation of increasing interdependence142
9Export dynamism: reconciling the Mexican and the US Big Three's interests161
10A North American system of production187
11Conclusion218
Notes235
Bibliography254
App. 1276
App. 2302
App. 3326
Index351


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Ford and the Global Strategies of Multinationals, Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of po, Ford and the Global Strategies of Multinationals

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