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Book Categories |
List of figures | ||
Contributors | ||
Foreword | ||
Preface | ||
Acknowledgements | ||
Pt. 1 | External relations in schools - an introduction | |
1 | An introduction to the management of external relations in schools | 3 |
2 | The organizational framework for external relations | 20 |
Pt. 2 | Links with the educational environment | |
3 | From paternalism to partnership: links with the LEAs | 35 |
4 | Links across the primary/secondary interface - a primary perspective | 49 |
5 | Links with educational support services | 64 |
6 | Links with further education | 80 |
7 | Links with higher education | 89 |
Pt. 3 | Links with the community | |
8 | Liaising with parents | 105 |
9 | Liaising with the media | 118 |
10 | Links with industry and employers | 128 |
11 | The school within the community | 143 |
Pt. 4 | The marketing environment | |
12 | Institutional identity in the school context | 159 |
13 | Marketing the school as an educational institution | 175 |
14 | Marketing the school's facilities | 187 |
15 | Fund-raising from external sources | 196 |
Pt. 5 | In conclusion | |
16 | External relations and the future | 211 |
Appendix | 220 | |
References | 222 | |
Index | 228 |
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