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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Book

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In <i>The Art of Innovation<, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm has a rating of 3 stars
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation<, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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  • The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
  • Written by author Thomas Kelley
  • Published by Crown Publishing Group, January 2001
  • There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation
  • The award-winning design and development firm IDEO, which brought the world the Apple mouse, reveals its secrets to fostering innovative, out-of-the-box thinking across the world of business. In this handbook, the author outlines the steps IDEO and other
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Book Categories

Authors

Forewordxi
1Innovation at the Top1
2Winging it in Start-Up Mode15
3Innovation Begins With an Eye23
4The Perfect Brainstorm53
5A Cool Company Needs Hot Groups67
6Prototyping is the Shorthand of Innovation101
7Build Your Greenhouse119
8Expect the Unexpected147
9Barrier Jumping163
10Creating Experiences for fun and Profit193
11Zero to Sixty219
12Coloring Outside the Lines229
13In Search of the "Wet Nap" Interface253
14Live the Future275
15Getting in the Swing291
Index299


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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In <i>The Art of Innovation<, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In <i>The Art of Innovation<, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In <i>The Art of Innovation<, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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