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Book Categories |
Part One Sales perspective
1 Development and role of selling in marketing
2 Sales strategies
Part Two Sales environment
3 Consumer and organisational buyer behaviour
4 Sales settings
5 International selling
6 Law and ethical issues
Part Three Sales technique
7 Sales responsibilities and preparation
8 Personal selling skills
9 Key account management
10 Relationship selling
11 Direct marketing
12 Internet and IT applications in selling and sales management
Part Four Sales management
13 Recruitment and selection
14 Motivation and training
15 Organisation and control
16 Sales forecasting and budgeting
17 Salesforce evaluation
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Add Selling and Sales Management, Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. The new edition comes fully updated with brand new case studies using working businesses to connect sales, Selling and Sales Management to the inventory that you are selling on WonderClubX
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Add Selling and Sales Management, Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. The new edition comes fully updated with brand new case studies using working businesses to connect sales, Selling and Sales Management to your collection on WonderClub |