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Part I Introduction to the Strategic Management Process
1. Strategic Management: An Overview
Part II Strategy Formulation
2. Analyzing the External Environment
Appendix: Published Sources for Environmental Information
3. Industry and Competitive Analysis
4. Analyzing the Internal Environment and Establishing Long-Range Objectives
5. Identifying Strategic Alternatives
6. Global Strategy
7. Strategy Evaluation and Selection
Part III Strategy Implementation
8. Implementing Strategy: Management Issues
Appendix: Strengths and Vulnerabilities of Organization Structure Types
9. Implementing Strategy: Tactical Issues
10. Strategic Control, Learning, and Continuous Improvement
11. Strategic Management of High-technology Companies
Appendix A: Preparing a Strategic Management Case Analysis
Appendix B: How to Conduct Financial Analysis for Business Policy Casework
Appendix C: Industry Analysis
Part IV Strategic Formulation Cases
1. BankOne
2. Cadillac
3. Harley Davidson
4. IBM
(and more...)
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Add Strategic management, The Rue/Byars author team traditionally provides students with readable, clear, and concise texts. Strategic Management continues to do so. The addition of Shaker Zahra to this successful IRWIN author team has resulted in the inclusion of excellent case a, Strategic management to the inventory that you are selling on WonderClubX
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Add Strategic management, The Rue/Byars author team traditionally provides students with readable, clear, and concise texts. Strategic Management continues to do so. The addition of Shaker Zahra to this successful IRWIN author team has resulted in the inclusion of excellent case a, Strategic management to your collection on WonderClub |