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Preface xiii
Acknowledgments xv
Getting Started: Loading the Application and Sharpening the Pencil 1
Introduction 1
Background 1
Script Variations 11
Media Differences 11
Basic Writing Skills 13
Language of Discrimination 25
The Law and Censorship 27
The Audience and Distribution 30
Summary 32
Be Sure To... 32
Exercises 32
Additional Sources 33
Media Production for Writers 35
Introduction 35
Writer's Relationship with Production 36
What Is Production? 37
Why Production for Writers? 38
The Language of Production 39
Video Production Techniques 45
Audio Production Techniques 48
Digital and Web Production Techniques 49
Summary 50
Be Sure To... 50
Exercises 51
Additional Sources 51
Spots: Public Service Announcements, Program Promotions, and Commercials 53
Introduction 53
Background 54
Public Service Announcements 56
Promotional Announcements 57
Commercial Announcements 58
Audience Analysis 60
Ethics 64
The Law 66
Writing Spot Copy 74
Copywriting 77
Copy Formatting 81
Instructions for Dual-Column Format Using Microsoft Word 82
Instructions for Single-Column Format Using Microsoft Word 85
Production Values 89
Summary 90
Be Sure To... 91
Exercises 91
Additional Sources 92
News 93
Introduction 93
The Fourth Estate 94
Print Newswriting Basics 94
Electronic Newswriting Basics 98
Newswriting Guidelines 99
Interviewing 105
Know Your Stylebook-Objectivity and Fairness 106
Radio Newswriting 108
Television Newswriting 117
Internet Newswriting 130
Summary 134
Be Sure To... 136
Exercises 136
Additional Sources 137
Documentaries 139
Introduction 139
Background 140
Types of Documentaries 143
Script and Production Patterns 144
Sponsored Documentaries, Biographies, and Docudramas 146
Docudramas 147
Documentary Preproduction Process 148
Documentary Formats 149
Writing a Documentary 151
Summary 153
Be Sure To... 153
Exercises 154
Additional Sources 154
Informational Productions 157
Introduction 157
Background 158
Writing Corporate Media Scripts 161
Writing Educational Media Scripts 175
Summary 176
Be Sure To... 177
Exercises 177
Additional Sources 178
Animation 181
Introduction 181
Background 182
The Production Process 184
The Writing Process 187
Writing Techniques 194
Summary 199
Be Sure To... 200
Exercises 200
Additional Sources 201
Games 203
Introduction 203
Background 204
Types of Games 206
Writing Game Scripts 208
Script Formats 212
Developing Plot and Action Lines 213
Summary 215
Be Sure To... 216
Exercises 216
Additional Sources 216
Drama 219
Introduction 219
Background 220
Stages of Scriptwriting 223
Dramatic Script Formats 240
Summary 248
Be Sure To... 249
Exercises 249
Additional Sources 249
The Internet 251
Introduction 251
Background 251
Types of Internet Messages 254
E-Mail 254
World Wide Web 256
Types of Web Sites 257
E-Commerce 260
Streaming Media 260
Audio Streaming 261
Video Streaming 263
Writing for the Internet 264
E-Mail, Chat Lines, and Instant Messaging 265
Newsgroups and Blogs 266
Interactive Producing 268
Interactive Writing 270
Electronic Commerce 272
Internet Problems 274
Summary 275
Be Sure To... 276
Exercises 276
Additional Sources 277
Future 279
Introduction 279
The Search 280
Networking 281
Internship 283
Resume 284
Cover Letter 289
Portfolio 290
Interviewing 293
Freelancing 296
Representation 297
Summary 298
Be Sure To... 300
Exercises 300
Additional Sources 301
Appendix A 303
Appendix B 305
Appendix C 308
Glossary 313
Index 329
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Add An Introduction To Writing For Electronic Media, Wonderfully practical....just what every media writer needs. Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the intern, An Introduction To Writing For Electronic Media to the inventory that you are selling on WonderClubX
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Add An Introduction To Writing For Electronic Media, Wonderfully practical....just what every media writer needs. Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the intern, An Introduction To Writing For Electronic Media to your collection on WonderClub |