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Dedication
• Acknowledgements
• Introduction
• Part I – The Entrepreneurs
• Chapter 1 – The Guggenheims – Promoting Aviation in America
• Chapter 2 – Juan Trippe’s Early Entrepreneurial Efforts
• Chapter 3 – C. E. Woolman and Delta Air Lines
• Part II – The Managers
• Chapter 4 – Juan Trippe and the Growth of International Air Travel
• Chapter 5 – C. R. Smith and American Airlines
• Chapter 6 – William “Pat” Patterson and United Air Lines
• Part III – The Leaders
• Chapter 7 – Herb Kelleher at Southwest Airlines
• Chapter 8 –Gordon Bethune’s Revival of Continental Airlines
• Epilogue
• Bibliography
• About the Authors * Endnotes
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Dennis Woods
reviewed Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us about Leadership on September 15, 2010
Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us about Leadership
This book contains some interesting bits about the software industry in 80s and 90s, but as a whole, it was a big disappointment.
The author is quite self-centered, never forgetting to mention that "he was there", whether it has any relevance to the story or not. This quickly becomes very annoying.
The structure of the book is a bit strange, some parts are repeated several times and the "lessons learned" for each chapter are oddly placed at the very end of the book, where you have already forgotten what the chapter was about.
Also, the book mostly fails to deliver what it promises in its title: it is quite easy to pronounce every bad business decision as "stupid" 10 or 20 years after it already happened (and the author, again, never fails to mention that he personally would indeed made better decision), but only in rare ocasions it is really helpful to the reader who is trying to learn how to avoid making such mistakes in future.
To sum it up, this is not a waste of time if you are really interested in history of software (and if you manage to ignore all the bragging of the autor), but do not expect too much practical tips about marketing or too much examples of real marketing failures.
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