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PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream
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A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard
• A Change of Course
* PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Christopher Gagliardi
reviewed Building Brand Value the Playboy Way on April 11, 2013
Building Brand Value the Playboy Way
This is a very interesting group of brief non-fiction accounts of less than truthful "news" stories written by the likes Samuel Adams, Ben Franklin, Hearst, Pulitzer and other perhaps less known journalists.
In some cases the press as a hole (as holes) rushed to judgement, withheld information that ran contrary to personal agendas, and just made up stories because there was no REAL story to report.
As the previously mentioned names suggest, most of those who violated so-called "journalist ethics" moved on to bigger and better things, suggesting that these ethics are a sham.
The one thing in the book that I didn't know but should have: The top journalism award, the Pulitzer, isn't named after a journalist who stands above all others for his writing and integrity. It was named after him because he donated millions to have it named after him. He was a muckraker, too!
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Add Building Brand Value the Playboy Way, With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands, Building Brand Value the Playboy Way to the inventory that you are selling on WonderClubX
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Add Building Brand Value the Playboy Way, With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands, Building Brand Value the Playboy Way to your collection on WonderClub |
