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Part One Introduction to Integrated Marketing CommunicationsChapter One: An Introduction to Integrated Marketing CommunicationsChapter Two: The Role of IMC in the Marketing ProcessPart Two Integrated Marketing Program Situation AnalysisChapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication OrganizationsChapter Four: Perspectives on Consumer BehaviorPart Three: Analyzing the Communication ProcessChapter Five: The Communication ProcessChapter Six: Source, Message, and Channel FactorsPart Four: Objectives and Budgeting for Integrated Marketing Communications ProgramsChapter Seven: Establishing Objectives and Budgeting for the Promotional ProgramPart Five: Developing the Integrated Marketing Communications ProgramChapter Eight: Creative Strategy: Planning and DevelopmentChapter Nine: Creative Strategy: Implementation and EvaluationChapter Ten: Media Planning and StrategyChapter Eleven: Evaluation of Broadcast MediaChapter Twelve: Evaluation of Print Mediachapter Thirteen: Support MediaChapter Fourteen: Direct MarketingChapter Fifteen: The Internet and Interactive MediaChapter Sixteen: Sales PromotionChapter Seventeen: Public Relations, Publicity, and Corporate AdvertisingPart Six Monitoring, Evaluation, and ControlChapter Eighteen: Measuring the Effectiveness of the Promotional ProgramChapter Nineteen: International Advertising and PromotionChapter Twenty: Regulation of Advertising and PromotionChapter Twenty-One: Evaluating the Social, Ethical, Economic Aspects of Advertising and PromotionChapter Twenty-Two (Web): Personal Selling
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Add Advertising and Promotion: An Integrated Marketing Communications Perspective - 9th Edition, Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look bey, Advertising and Promotion: An Integrated Marketing Communications Perspective - 9th Edition to the inventory that you are selling on WonderClubX
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Add Advertising and Promotion: An Integrated Marketing Communications Perspective - 9th Edition, Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look bey, Advertising and Promotion: An Integrated Marketing Communications Perspective - 9th Edition to your collection on WonderClub |