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Foreword | ix | |
Acknowledgments | xi | |
1 | The New World of Broadcasting | 1 |
The communication challenge | ||
The big picture | ||
New media era | ||
Electronic narrowcasting | ||
The Internet | ||
Electronic communications | ||
Employment outlook | ||
2 | A History of the Field | 13 |
Radio growth and regulation | ||
The Communications Act of 1934 | ||
Development of television | ||
Public broadcasting | ||
Licensed and unlicensed low-power narrowcasting | ||
The Telecommunications Act of 1996 | ||
Broadcast law and policy | ||
3 | Broadcasting Career Fields | 25 |
Announcers | ||
News analysts, reporters, and correspondents | ||
Writers and editors | ||
Desktop publishers | ||
Television, video, and motion picture camera operators | ||
Systems analysts, computer scientists, and database administrators | ||
Broadcast and sound engineering technicians and radio operators | ||
4 | Television in the United States | 35 |
Jobs in marketing, promotion, and research | ||
Sales positions | ||
Management and administrative jobs | ||
Engineering careers | ||
Network television jobs | ||
5 | Cable Television | 47 |
Cable and satellite systems | ||
Cable network jobs | ||
Cable systems jobs | ||
Multiple systems operators | ||
6 | News Careers | 63 |
Television news | ||
Radio news | ||
Cable news | ||
Business news jobs | ||
Career advice from news experts | ||
Internet employment | ||
7 | Electronic Media | 81 |
Weighing your media options | ||
Electronic media in Canada | ||
Ask the professor | ||
Valuable communications qualities | ||
Job satisfaction | ||
Electronic media career test | ||
8 | Preparing for a Career in Electronic Media | 95 |
Smaller markets | ||
What management wants | ||
Working conditions | ||
Money matters | ||
Education | ||
Selecting a college or university | ||
Broadcasting fraternities and societies | ||
Internships, scholarships, and fellowships | ||
Resumes and software | ||
Licensing | ||
How to get that first job | ||
9 | Radio | 111 |
AM radio | ||
FM radio | ||
Digital and satellite radio | ||
Growth of radio networks | ||
Radio personalities | ||
The hometown station | ||
Group and niche programming | ||
Automation and syndication | ||
10 | Radio Employment | 121 |
Programming and production | ||
Disc jockeys and drive-time talent | ||
General announcers | ||
Sales | ||
Marketing, promotion, and publicity | ||
Research | ||
Management and administration | ||
Traffic | ||
Engineering | ||
Additional jobs in radio | ||
11 | Careers Related to Broadcasting | 137 |
Nonbroadcast video systems | ||
Video production | ||
Video postproduction jobs | ||
Additional fields | ||
12 | Opportunities in Broadcasting for Women and Minorities | 149 |
Gender salary comparison | ||
Minority ownership in broadcasting | ||
A final word | ||
Appendix A | Scholarships, Internships, Fellowships, and Grants | 155 |
Appendix B | Broadcasting and Journalism Job Banks | 161 |
Appendix C | Colleges and Universities | 163 |
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Opportunities in Broadcasting Careers, The most comprehensive career book series available, Opportunities in . . . explores a vast range of professions.
Each book offers:
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