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Book Categories |
Preface | ||
1 | Competing in High Technology | 1 |
2 | Uncovering the 10 Technology Traps | 10 |
3 | Overcoming Undercapitalization | 26 |
4 | Finding the Missing Ingredients | 36 |
5 | Planning for Survival, Then Growth | 60 |
6 | Averting Financial Failure | 73 |
7 | Understanding Financial Dynamics | 81 |
8 | Maintaining Positive Cash Flow | 96 |
9 | Pinpointing the Market | 113 |
10 | Marketing High Technology | 120 |
11 | Training Technological Salespeople | 133 |
12 | Finding the Right Customers | 145 |
13 | Exporting from Advantage | 160 |
14 | Managing the Unmanageable | 180 |
15 | Cashing Out | 194 |
Epilogue: Are We Rich Yet? | 211 | |
Notes | 217 | |
Bibliography | 222 | |
Index | 225 |
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