Shopping has a lot in common with sex. Just about everybody does it. Some people brag about how well they do it. Some keep it a secret. And both provide ample opportunities to make foolish choices.Ch, I Want That!: How We All Became Shoppers
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Introduction: What Makes People Shop? | ||
1 | Power: Why We Want Objects and How They Change Us | 1 |
2 | Responsibility: Why Women Take Shopping Seriously | 21 |
3 | Discovery: In the Market Among Strangers | 41 |
4 | Self-Expression: The Blossoming of the Buyosphere | 63 |
5 | Insecurity: Fashion and the Quest For a Great Buy | 87 |
6 | Attention: Sellers, Buyers, and the Worlds They Make | 111 |
7 | Belonging: Taste, Lifestyle, and Buying to Fit In | 141 |
8 | Celebration: Spending Christmas with Family | 167 |
9 | Convenience: Efficiency, Branding, and the Tangled Lives of Shoppers | 185 |
Afterword: The Future of Shopping | 205 | |
Note on Sources and Further Reading | 209 | |
Photograph Sources | 215 | |
Index | 216 |
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