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Regulatory Fit and Persuasion Through Advocacy Messages and Narratives Book

Regulatory Fit and Persuasion Through Advocacy Messages and Narratives
Regulatory Fit and Persuasion Through Advocacy Messages and Narratives, , Regulatory Fit and Persuasion Through Advocacy Messages and Narratives has a rating of 3 stars
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Regulatory Fit and Persuasion Through Advocacy Messages and Narratives, , Regulatory Fit and Persuasion Through Advocacy Messages and Narratives
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  • Regulatory Fit and Persuasion Through Advocacy Messages and Narratives
  • Written by author Leigh Ann Vaughn
  • Published by Nova Science Publishers, Incorporated, March 2010
  • This book puts current research on regulatory fit and persuasion into the larger contexts of elaboration likelihood and transportation likelihood (the likelihood of becoming experientially engaged with a narrative). The author lays the groundwork by descr
Digital Copy
PDF format
1 available   for $99.99
Original Magazine
Physical Format

Sold Out

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This book puts current research on regulatory fit and persuasion into the larger contexts of elaboration likelihood and transportation likelihood (the likelihood of becoming experientially engaged with a narrative). The author lays the groundwork by describing regulatory fit with prevention focus and promotion focus, how regulatory fit is operationally defined, and how it can affects judgments through feelings-as-information, metacognitive, and other processes. Then current research on how regulatory fit affects persuasion is reviewed through advocacy messages and through narratives, noting where interpretational ambiguities exist. Finally, how the effects of regulatory fit on persuasion might differ according to elaboration or transportation likelihood are speculated, according to whether the regulatory-fit experience results from an initial event unrelated to the communication or from engagement with the communication itself.


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