The Wow Factor: How I Turned One Idea and My Unbridled Enthusiasm Into a Golf Revolution Book

Foreword   James Dodson     vii
Introduction     xiii
The Story of Adams Golf
Discovering the Inner Entrepreneur     3
It All Starts     13
Reversing Negative Trends     19
Working the Sales Function     27
Saved by a New Innovation?     35
The Bank Shuts Us Down     39
The Beginning of Adams Golf     43
The Morning of the Great Awakening     49
How Not to Finance a Business     53
You've Got to Be Kidding Me     57
Okay, This Time I'm Really Starting     61
Beginning the Dallas Years     69
Selling a Service     75
Taking My Show on the Road     83
The World of Fundraising     87
The Origin of the Tight Lies Club     95
The WOW Test     101
Tight Lies-The Real Beginning     105
The Marketing Challenge     111
What About an (Gulp) Infomercial?     119
Starting the Infomercial Process     127
Things Start to Change     133
First Half of 1998, Amazing     139
Second Half of 1998, Ugly Reality     147
1999 to 2000, the End of the Barney Era     155
WOW and the Corporate Culture     167
Establishing the Roots of WOW     177
Inside the Golf Equipment Industry
Writing About Golf Equipment     185
The History of Golf Club Design     191
PGA Show Deaths     201
The Golf Equipment Industry     207
You and Your Clubs, an Equipment Quiz     219
The Secret of Golf     235
Epilogue     243
Acknowledgments     245
Index     249