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About the Author xi
About the Technical Reviewer xiii
Acknowledgments xv
Introduction xvii
Introduction to Mashups 1
What Is a Mashup? 1
A Brief History of Mashups 2
Understanding Mashup Technology 4
Foundation Technologies 5
Presentation Technologies 6
Interactivity Technologies 6
Web Service Technologies: Application Programming Interfaces 7
Data Technologies 8
Mashup Architecture 9
Examples of Mashups 11
AP News + Google Maps 11
Markovic.com 12
Bubblr 12
Mashup Resources on the Web 13
Web Sites 14
Mashup Web Service APIs 14
Summary 20
Enter Popfly 21
What Is Popfly? 22
Presentation and Interactivity Blocks 23
Web Services and Data Blocks 23
The Popfly Environment 24
Mashup Creator 24
Block Creator 25
Web Page Creator 25
Popfly Explorer 26
Online Community 26
How Do Silverlight and Popfly Relate? 27
Getting a Popfly Account 28
Creating Your Profile 28
Finding Users 29
Getting Help 30
Popfly Examples 30
Upcoming Music Events with Forecast 30
My Facebook Friends 31
spacesPhotoSlide 32
Summary 33
Creating Your First Mashup 35
Finding Blocks 36
Setting Block Properties 37
Connecting Blocks 38
Viewing Advanced Properties 41
Testing Your Mashup 42
Adding HTML to Your Mashup 43
Saving Your Mashup 44
Sharing Your Popfly Mashup 45
Summary 46
More Mashup Examples 47
Creating a Flickr Mashup 47
Getting a Flickr Account 47
Setting Up Your Flickr Mashup 48
Setting the User Input Block Properties 51
Setting the Flickr Block Properties 53
Setting the PhotoSphere Block Properties 55
Previewing the Flickr Mashup 56
Saving Your Mashup 57
Creating a Virtual Earth Mashup 57
Getting an Upcoming Account 57
Getting Started on Your Upcoming Virtual Earth Mashup 59
Setting the Upcoming Block Properties 60
Setting the Virtual Earth Block Properties 61
Customizing the Virtual Earth Block 64
Managing Your API Keys 67
Summary 69
Creating Web Pages 71
Creating Your First Page 71
Changing Headers and Footers 73
Creating and Adding Content 75
Changing Page Styles 79
Adding Mashups to Web Pages 82
Summary 85
Sharing Your Popfly Mashup 87
Tweaking Your Mashup 87
Sharing Your Mashup 91
Sharing Your Mashup in Web Pages 92
Sharing Your Mashup As a Windows Vista Gadget 96
Sharing Your Mashup in Window Live Spaces 99
Sharing Your Mashup in Facebook 101
E-mailing Your Mashup 102
Summary 104
Extending Popfly with Blocks 105
What Is a Block? 105
Block Architecture 106
RSS Block Description 107
RSS Block Code 114
Getting Data from the Server 124
Summary 124
Getting Started with the Popfly Block SDK 125
Downloading the Popfly Block SDK 125
Installing Visual Web Developer 128
Setting Up the Block Test Harness 131
How the Test Harness Works 137
Summary 145
Creating Your First Block with Visual Web Developer 147
Finding a Service for Your Block 147
Technorati API Operations 151
Search Operation (Query) 152
Developing Your Block in Visual Web Developer 154
Testing Your Block 163
Debugging Your Code with Visual Web Developer 165
Creating Your Block Definition with Visual Web Developer 169
Summary 174
Using the Popfly Block Creator 175
The Block Creator 175
Adding Your Block to Popfly 179
Using Your Block in a Mashup 182
Summary 186
Index 187
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