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Book Categories |
Introduction: Customization That Counts | ||
1 | The Emerging Theory of Manufacturing | 3 |
2 | Marketing in an Age of Diversity | 17 |
3 | Managing in an Age of Modularity | 35 |
4 | Do You Want to Keep Your Customers Forever? | 53 |
5 | Is Your Company Ready for One-to-One Marketing? | 75 |
6 | Breaking Compromise, Breakaway Growth | 99 |
7 | The Four Faces of Mass Customization | 115 |
8 | Versioning: The Smart Way to Sell Information | 133 |
9 | Making Mass Customization Work | 149 |
10 | Managing by Wire | 167 |
Executive Summaries | 185 | |
About the Contributors | 193 | |
Index | 199 |
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Add Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book), Through this collection of ten articles from Harvard Business Review, the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one, Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book) to your collection on WonderClub |