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Book Categories |
Introduction | 1 | |
1 | Children Become Consumers | 7 |
2 | Children Become Audiences | 24 |
3 | The Industries: Television and Toy | 40 |
4 | Case Studies: Smurfs and He-Man and ThunderCats | 60 |
5 | Alternatives | 81 |
6 | The Media Marketplace | 111 |
7 | International Expansion | 133 |
8 | Consequences | 152 |
Notes | 159 | |
References | 167 | |
Index | 183 |
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