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Book Categories |
Foreword by William Arruda ix
Introduction xiii
Part I The Rise of Personal Branding xvii
Chapter 1 The Brand Called You! 1
Chapter 2 Millennials Enter the Workforce 23
Chapter 3 Introducing Commander You! 29
Chapter 4 The Many Aspects of Personal Branding 41
Part II Command Your Career in Four Steps 81
Chapter 5 Step 1-Discover Your Brand 83
Chapter 6 Step 2-Create Your Brand 121
Chapter 7 Step 3-Communicate Your Brand 155
Chapter 8 Step 4-Maintain Your Brand 171
Part III Now You Have Command 187
Chapter 9 Your Entrepreneurial Conquest 189
Chapter 10 Life-Changing Results 201
Acknowledgments 211
Personal Branding Glossary 215
About the Author 225
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jeffrey Kerata
reviewed Me 2.0: Build a Powerful Brand to Achieve Career Success on January 30, 2013
Me 2.0: Build a Powerful Brand to Achieve Career Success
To be fair, I'm a little late to the game with this book. It is a little dated. I bet this would have been a great book back when it was published. But now most of these ideas are readily available with a simple Google search on how to brand yourself or how to find a job. This book is definitely geared towards college students and/or recent grads who are looking for their first job. Many of these ideas are still very relevant, but some are a little antiquated and no longer good practices. In my opinion, this book has run its course and it's probably better to find something a little more recent or just read some articles on the internet to understand the newest web tools to promote yourself and your brand.
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