Marketing the Professional Services Firm: Applying the Principles & the Science of Marketing to the Professions Book

Name: Marketing the Professional Services Firm: Applying the Principles
Brand: Wiley
SKU: 9781119995425
Price: 99.99 USD
Availability: InStock
Rating: 4 (1 reviews)

Marketing the Professional Services Firm: Applying the Principles & the Science of Marketing to the Professions, Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic mar, Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Written by author Laurie Young
Published by Wiley, John & Sons, Incorporated, 3/11/2010
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic mar

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Book Categories

Authors

Foreword.

Acknowledgements.

About the Author.

Introduction: Setting the scene.

Part I: STRATEGIC ISSUES.

1. Growth strategies.

2. Gaining market perspective.

3. Client segmentation.

4. Creating and managing a professional services brand.

5. Competitive strategy.

6. Handling international operations and cultural differences.

Part II: MAKING MARKETING AND BUSINESS DEVELOPMENT WORK.

7. The organisation and management of marketing in professional services firms.

8. Personal business generation.

9. Creating or relaunching services.

10. Communicating with markets.

11. Client service.

12. Marketing and human capital.

Part III: THE MARKETER’S TOOL KIT.

References.

Index.

Title: Marketing the Professional Services Firm: Applying the Principles & the Science of Marketing to the Professions

Manufacturer:

Wiley

Item Number: 9781119995425

Number: 1

Product Description: Full Name: Marketing the Professional Services Firm: Applying the Principles & the Science of Marketing to the Professions; Short Name:Marketing the Professional Services Firm

Universal Product Code (UPC): 9781119995425

WonderClub Stock Keeping Unit (WSKU): 9781119995425

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/54/25/9781119995425.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.570 cm (2.59 inches)

Heigh : 9.170 cm (3.61 inches)

Depth: 1.140 cm (0.45 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Marketing the Professional Services Firm: Applying the Principles & the Science of Marketing to the Professions, Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic mar, Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Add Marketing the Professional Services Firm: Applying the Principles & the Science of Marketing to the Professions, Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic mar, Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions to the inventory that you are selling on WonderClub

Add Marketing the Professional Services Firm: Applying the Principles & the Science of Marketing to the Professions, Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic mar, Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions to your collection on WonderClub

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