Strategic Alliances: Managing the Supply Chain Book

First off, I'm a little weird in that I like books to "feel" a certain way. This one just didn't have that element. The pages were chalky, the cover stiff...you just couldn't get comfortable with this book.

That being said, Morgan dives right into the concept of metaphor. While his metaphors can extend understanding to the masses, the book borders on being a little corny. When reading this for class, I found it interesting that many of my classmates seemed to reject the metaphors because those metaphors didn't fit neatly with their organization. These are very intelligent people, mind you. I think the main message of this book is that one needs to view the organization through the lens of the metaphor as opposed to the metaphor through the lens of the organization.

This book is meant to stimulate thought, not necessarily provide a "one through ten" how-to series. Certainly worth reading, but approach it with an open mind.