Sold Out
Book Categories |
Preface | ||
Sect. 1 | The Spectrum of Advertising and Promotion | 1 |
Ch. 1 | The Industry's Background and Purpose | 3 |
Ch. 2 | The Advertisers and Promoters of Fashion | 33 |
Sect. 2 | Planning, Advertising, and Promotion | 61 |
Ch. 3 | Research: Planning and Evaluation | 63 |
Ch. 4 | Advertising Agencies and Promotional Services | 87 |
Sect. 3 | Advertising Media and the Fashion Segment They Serve | 109 |
Ch. 5 | Magazines | 111 |
Ch. 6 | Newspapers | 141 |
Ch. 7 | Television and Radio | 165 |
Ch. 8 | Direct Advertising | 189 |
Ch. 9 | Outdoor and Transit Advertising | 211 |
Sect. 4 | Creating Fashion Advertisements | 231 |
Ch. 10 | The Copy, Illustrations, and Layout | 233 |
Ch. 11 | Production: The Print and Broadcast Media | 261 |
Sect. 5 | Fashion Promotion Presentations and Techniques | 283 |
Ch. 12 | Fashion Shows | 285 |
Ch. 13 | Special Events | 317 |
Ch. 14 | Fashion Videos | 345 |
Ch. 15 | Publicity: Obtaining Editorial Coverage | 365 |
Ch. 16 | Promoting Fashion Through Visual Merchandising | 389 |
Glossary | 421 | |
Index | 429 |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish ListX
This item is in your CollectionFashion Advertising+promotion
X
This Item is in Your InventoryFashion Advertising+promotion
X
You must be logged in to review the productsX
X
X
Add Fashion Advertising+promotion, , Fashion Advertising+promotion to the inventory that you are selling on WonderClubX
X
Add Fashion Advertising+promotion, , Fashion Advertising+promotion to your collection on WonderClub |