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Menne (executive director, Ford Motor Company; Institute for Combustion Engineers, Aachen University) and Rechs (Ford Motor Company) explain how the integration of simultaneous engineering processes into the higher-level strategic business process can help accelerate the conversion of an idea into a finished product. Although the examples they give center on the development of the combustion engine, the processes and models presented are transferable to other mass-produced products. Annotation ©2004 Book News, Inc., Portland, OR
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