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Introduction: Frenetic Evolution | 3 | |
1 | Build a Brand That Stands for Solving Problems | 21 |
2 | Allow Your Prices to Fluctuate Freely with Supply and Demand | 44 |
3 | Let Affiliate Partners Do Your Marketing for You | 71 |
4 | Create Valuable Bundles of Information and Services | 93 |
5 | Sell Custom-Made Products Online, Then Manufacture Them | 117 |
6 | Add New Value to Transactions Between Buyers and Sellers | 137 |
7 | Integrate Digital Commerce with Absolutely Everything | 159 |
Epilogue: The Great Sorting | 185 | |
Acknowledgments | 195 | |
App | A Directory of Business Models | 199 |
Notes | 207 | |
Index | 217 |
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Add Digital Darwinism, Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve alon, Digital Darwinism to the inventory that you are selling on WonderClubX
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Add Digital Darwinism, Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve alon, Digital Darwinism to your collection on WonderClub |