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Book Categories |
List of Contributors | ||
Introduction: Overcoming Overconfidence and Other Processes in Shallow Thinking | 1 | |
Where is the Action? The Reconstruction of Action in Business Narratives | 13 | |
Narratives and Case Process Research | 59 | |
Integrating Marketing Models with Quality Function Deployment | 89 | |
Stakeholder Value Creation and Firm Success | 141 | |
Building Effective Buyer-Seller Dyadic Relationships | 263 | |
Trust and Business-to-Business E-Commerce Communications and Performance | 359 | |
Examining Interventionalization of the Professional Services Firm | 435 | |
Research on Business-to-Business Customer Value and Satisfaction | 515 | |
Meta-Evaluation: Assessing Alternative Methods of Performance Evaluation and Audits of Planned and Implemented Marketing Strategies | 549 |
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