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Foreword: Getting Behind the Wheel Daniel Miller vii
Acknowledgments xi
Introduction Elaine Cardenas Ellen Gorman xv
Myth and Space 1
A Gated Community on Wheels Randel D. Hanson 3
The H3: Television Advertising and the Reconfigured Homeland Julia Himberg 15
Becoming Auto-Mobile, or Taking a Road Less Traveled JZ Long 29
The Hummer: The Return of the Hard Body James K. Walker 47
Myth and Body 63
Armored Bodies: The Hummer, The Schwarzenegger Persona, and Consumer Appeal Joanne Clarke Dillman 65
The "Stop and Stare" Aesthetics of the Hummer: Aesthetic Illusion as an Independent Function Ellen Gorman 81
Primordial Enchantment: Print Media, Promotional Culture, and the Hummer's Siren Song Shane Gunster 91
The Hummer as Cultural and Political Myth: A Multi-Sited Ethnographic Analysis Scott A. Lukas 115
Myth and Discourse 135
The H2-The Humvee's Kinder, Gentler Other Elaine Cardenas 137
(R)evolutions: Myths of the Hummer in The New York Times Christopher M. Sutch 149
Homeland Security: The Hummer as Apocalyptic Vehicle Matt Yockey 165
The Hummer as Brute Image Alain Silver 181
Myth as Vehicle 191
Resisting Hummers through Visual Rhetoric: FUH2.com as Counterpublic Derek S. Foster 193
Auto Militarization: Citizen Soldiers, the Hummer, and the War on Terror Jeremy Packer 207
The Hummer: Race, Military, and Consumption Politics Julie Sze 221
I Am the Humvee Rene Cardenas 233
Bibliography 237
Index 249
Contributors 259
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Add The Hummer: Myths and Consumer Culture, The Hummer: Myths and Consumer Culture is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorm, The Hummer: Myths and Consumer Culture to the inventory that you are selling on WonderClubX
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Add The Hummer: Myths and Consumer Culture, The Hummer: Myths and Consumer Culture is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorm, The Hummer: Myths and Consumer Culture to your collection on WonderClub |