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List of Illustrations | ||
Acknowledgments | ||
Introduction | 1 | |
1 | Patronage and Style in Steichen's Early Work | 7 |
2 | The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography | 25 |
3 | From "Reality" to "Fantasy" in Early Photographic Advertising | 42 |
4 | Subtle Manipulations: The Persuasion of Realism | 72 |
5 | The Modern Look in Advertising Photography and Product Design | 105 |
6 | The Collaborative Image | 132 |
7 | Testaments to Class Mobility | 166 |
8 | Viewing Fine and Applied Art: The Female Spectator and Advertisements | 204 |
9 | Melodrama in Black and White and Color | 223 |
10 | Ethnographic Advertising | 248 |
Conclusion | 255 | |
Appendix | 257 | |
Notes | 287 | |
Photographic Credits | 339 | |
Index | 341 |
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Add Real fantasies, During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial work—which appeared regularly in Vanity Fair, Vogue, Ladies , Real fantasies to the inventory that you are selling on WonderClubX
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Add Real fantasies, During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial work—which appeared regularly in Vanity Fair, Vogue, Ladies , Real fantasies to your collection on WonderClub |