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Book Categories |
Preface | ||
Acknowledgements | ||
1 | Introduction: business and economy in the 'new' Europe | 1 |
Pt. I | The 'new' European business environment | 35 |
2 | Understanding the European Union | 37 |
3 | The Internal Market | 84 |
4 | The Euro - a currency for Europe | 120 |
5 | Competition, aid and industry: EU policy action | 159 |
6 | The European workforce: change and regulation | 203 |
7 | The transition economies: Central and Eastern Europe | 248 |
Pt. II | The strategy and structure of European business | 313 |
8 | Strategy and the Single European Market | 315 |
9 | Marketing in the 'new' Europe | 381 |
10 | Managing cultural diversity | 432 |
11 | The greening of European business: environmental policies and management | 493 |
12 | European business: competing in the global marketplace | 534 |
Index | 581 |
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