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Book Categories |
| Preface | ||
| Acknowledgements | ||
| 1 | Introduction: business and economy in the 'new' Europe | 1 |
| Pt. I | The 'new' European business environment | 35 |
| 2 | Understanding the European Union | 37 |
| 3 | The Internal Market | 84 |
| 4 | The Euro - a currency for Europe | 120 |
| 5 | Competition, aid and industry: EU policy action | 159 |
| 6 | The European workforce: change and regulation | 203 |
| 7 | The transition economies: Central and Eastern Europe | 248 |
| Pt. II | The strategy and structure of European business | 313 |
| 8 | Strategy and the Single European Market | 315 |
| 9 | Marketing in the 'new' Europe | 381 |
| 10 | Managing cultural diversity | 432 |
| 11 | The greening of European business: environmental policies and management | 493 |
| 12 | European business: competing in the global marketplace | 534 |
| Index | 581 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Parwinder Klair
reviewed European Business on August 07, 2011
European Business
Two questions kept alternating in my mind every time I finished a chapter in this book: 1) How is it not banned? 2) How is this piece of information not common knowledge? Truly one of the most powerful books I've read in a long time. A detailed exposé of how meaning is constructed through power relationships between network(ed) societies. Extremely revealing, masterfully documented, and the amount of evidence collected alone is enough to transform any kind of conspiracy theory you've ever had into a sustained reality.
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