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| Series Editor's Preface | ||
| Editors' Preface | ||
| List of Tables and Figures | ||
| 1 | The Development of IMP - An Analysis of the Conference Proceedings 1984-96 | 3 |
| 2 | What do we know about Business-to-Business Interactions? A Synopsis of Empirical Research on Buyer-Seller Interactions | 13 |
| 3 | "Relationship Marketing" in a Network Perspective | 37 |
| 4 | When is a Relationship a "Relationship"? | 53 |
| 5 | The Process of Adaptation in Inter-Firm Relationships | 65 |
| 6 | The Role of Relational Factors in the Evaluation of a Professional Service and the Maintenance of a Long-term Relationship with the Service Provider | 81 |
| 7 | Why do some Companies not Want to Engage in Partnering Relationships? | 91 |
| 8 | Exchange as Process Engineering: Governance of Midrange Exchange by Artful Contrivances and Skilful Manipulation of Relationships | 108 |
| 9 | Intra-Firm Diversity and Relationship Strategy | 125 |
| 10 | Competition and Cooperation in Vertical Marketing Systems | 145 |
| 11 | Key Account Management in the Business-to-Business Field: The Key Accounts Point of View | 166 |
| 12 | The Relationship Promoter - Motivator and Co-ordinator for Inter-organisational Innovation Co-operation | 180 |
| 13 | Team Management of Business Relationships - A Framework for Effectiveness | 198 |
| 14 | A Re-examination of the Commitment - Trust Theory | 213 |
| 15 | Opportunistic Behavior in Asymmetrical Relationships | 228 |
| 16 | Task Partitioning among Manufacturers and Suppliers in New Product Development Teams | 248 |
| 17 | Towards Evolutionary Models of Industrial Networks - A Research Programme | 273 |
| 18 | Managing Technological Networks: The Concept of Network Competence | 294 |
| 19 | Marriages Made in Heaven: The Power of Network Latency | 305 |
| 20 | Coordinating Purchasing: Strategic and Organizational Issues | 323 |
| 21 | Joint Construction of Demand: The Dynamic of Supplier - Client Interaction in Project Business | 343 |
| 22 | Collectivizing Sales Experience: An Organizational Learning Approach | 360 |
| 23 | Production and Marketing of Financial Services through Strategic Networks - The Role of Trust and Power | 374 |
| 24 | Recycled Fibre Turning Green | 390 |
| 25 | Macro Network Dynamics - The Evolution of the Flat Glass Industry | 411 |
| 26 | Need Bundles of Innovation-oriented Services and Resources | 427 |
| Author Index | 445 | |
| Subject Index | 452 |
| Price | Condition | Delivery | Seller | Action |
| $127.95 | Digital |
| WonderClub |
david danna
reviewed Relationships and Networks in International Markets on January 10, 2013
Relationships and Networks in International Markets
14th edition is bad in comparison with the. 13th one .. alot of information & tools not mentioned ..you must regard that in the next editions .. thank you
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