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Simple measurement - the basics of classic direct marketing
using simple measurements to add depth and understanding
more complex meaures
introduction to classification and geodemographics
putting it all together - geodemographic and other classification systems in action
loyalty - a new direction for marketing?
into the future. Appendices: breakdown of categories for main first generation geodemographic systems
sample lifestyle questionnaires
additional algebra - assessing the effect of loyalty programmes.
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Add Targeting for success, This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the re, Targeting for success to the inventory that you are selling on WonderClubX
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Add Targeting for success, This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the re, Targeting for success to your collection on WonderClub |