Oui Year 1990 Magazine Back Issues
1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008
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Oui Jan 1990
Holiday
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Oui January 1990 Features Covergirl & Centerfold Lolita Photographed by Jerome Bischoff Sex Advice: Why Big Titted Girls Are Easy Fowl Brawls: Spur-To-Spur Cockfight Pictorial OUI Contest: Snatchmatch Federal Felons: The C.I.A: Criminals In Authority?
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Oui Feb 1990
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Oui February 1990 Features Covergirl & Centerfold Rose Photographed by Ulf StJernbo Lethal Lessons: Deathnology In Panama Sex Fiction: Your Secret Admirer Oui Sex Advice: What Really Happens In Bed Dis-Graceland: The F.B.I. Elvis Presley Papers
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Oui Mar 1990
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Oui March 1990 Features Uncle Satan Wants You! Devil Worship In America Sex Advice: What Really Happens In Bed? (Part 2) Sex Fiction: "Into The Black" Scratch N' Sniff: Raunchy Two Girl Photos!
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Oui Apr 1990
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Oui April 1990 Features Covergirl & Centerfold Pinky Photographed by Nick Gurgul Two Girl Photo Set A Good Lickin Sex Advice: What Really Happens In Bed? Hot Fiction: Pink Highway Route Sexty-Sex
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Oui May 1990
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Oui May 1990 Features Covergirl Margo's Spread Shots: Looking Good Nosedive: How The Coke Kings Blow Their Dough! Dangerous Curves: Cherry Busting Boy/Girl Photoset Sex Advice: How To Break Up & Still Get In!
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Oui Jun 1990
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Oui June 1990 Features Covergirl & Centerfold Blondie Photographed by Michael Ancher Wanted Dead Or Alive: Bounty Hunters Covergirl Blondie: Her Muff & Cuffs Match Hookers In New York - The World Trick Center! Sex Advice: Coming Into Money
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Oui Aug 1990
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Oui August 1990 Features Covergirl & Centerfold JeAnnie Photographed by Hans Toonen Fall In Lust With Covergirl Jeannie Run Jesse Run! Balling For Buddha Sex Advice: Leading Ladies
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Oui Sep 1990
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Oui September 1990 Features Covergirl & Centerfold Isabella Photographed by Dag Ohrlund Blonde Ambition: Covergirl Isabella Bares All The Blood Spangled Banner: The Tradition Of American Gangs Ring Around The Dollar: Laundering Colombian Coke Cash Sex Advice: 8 Reasons Women Neglect Men
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Oui Oct 1990
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Oui October 1990 Features Covergirl Isabella: Wild, Wet, and Willing Hot Fiction: Sperm Bank Blues The Pro Shop: Hooker's Tricks Of The Trade Sex Advice: Training The Working Girl
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Oui Nov 1990
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Oui November 1990 Features Sex Styles Of The Rich & Famous: Don Johnson's Centerfold Doll Trine An American Crisis: Not God, Not Guts, Just Guns On The Street Rubber - Made Women And Safe Sex
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Oui Feb 1990
Best of Oui
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Oui Summer 1990 - Best of Features Covergirl & Centerfold Lolita Photographed by Jerome Bischoff Greta: With Tits Like These, She's Never Alone China Piece: Snap Your Fingers & She's Yours The Best of Snatchmatch Tongue Twisters: How Many Slits Can a Slutlicker Lick?
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1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. Oui ceased publication in 2007. ("Oui" is French for "yes".)
Oui was originally published in France under the name Lui by Daniel Filipacchi (first French issue November 1963), as a French equivalent of Playboy. In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. Arthur Kretchmer, the editor of Playboy, however, had a role in ensuring that editorial choices would be in line with Hugh Hefner's vision.
The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse and Hustler, with its more explicit photography, and therefore compete on multiple fronts. At first Playboy considered a direct response by following Penthouse in a nudity escalation, but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of Playboy's readership at that time was estimated to be over 35). Instead, a separate publication, Oui, was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood."
In the late seventies, Oui published some interesting articles, including "Is this the man who ate Michael Rockefeller?" (April 1977) by Lorne Blair (lately famous for the Ring of Fire documentaries), beginning with a photograph of a grinning New Guinea native, told by the intrepid anthropologist/reporter who journeyed to New Guinea, interviewed people who had known Michael Rockefeller, then ventured into the jungle and talked to members of the tribe from whom Rockefeller had bought native art artifacts, including totem poles. In the end, he found a man who claimed he had eaten the unfortunate collector.
Oui also hosted several reportages about Central Intelligence Agency (CIA) activity, like the article "CIA vs. USA – The Agency's Plot to Take Over America" by Philip Agee, about an alleged Operation PBPrime, whose leaders were the top four men in the CIA and whose target was the control of the U.S. government.
In a more humorous vein, Oui also published the essay "The 3 Most Important Things in Life" by Harlan Ellison in its November 1978 issue. The three things in question were sex, violence, and labor relations, each illustrated by anecdotes from Ellison's life. The sex anecdote involved a less-than-successful assignation with a young woman, the violence anecdote was about witnessing a murder in a movie theater during a screening of Save the Tiger, and the labor relations anecdote was Ellison's version of the story of his being fired after only one morning at The Walt Disney Company for jokingly suggesting the making of a pornographic cartoon using the primary Disney characters. The piece has since been republished in Ellison's Stalking the Nightmare and Edgeworks 1. Oui also published short fiction.
A 1977 interview by Peter Manso of the then 29-year-old emerging actor Arnold Schwarzenegger on issues like sex, drugs, bodybuilding, and homosexuality produced some embarrassment 25 years later to candidate Schwarzenegger in the 2003 California gubernatorial campaign.
During the 1970s, Oui printed a copy of Shere Hite's questionnaire about female sexuality that was used as the basis of The Hite Report. Replies were received from 253 of the magazine's women readers.
Despite its popularity, Oui was unable to produce a profit. Furthermore, management realized that Oui was taking more readers from Playboy than from Penthouse. So, in June 1981 Playboy Enterprises, based in Chicago, ended its Oui experiment. The magazine was sold to Laurant Publishing Ltd. in New York; its new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group.
During the 1980s the magazine maintained its distinction from Playboy by publishing graphic nude pictures like its rivals Penthouse and Hustler. Initially, Laurant featured celebrity nudity in Oui, peaking in 1982 with pictorials of Phyllis Hyman, Linda Blair, Demi Moore, and Pia Zadora. In the same year the magazine bought the short story "Down Among the Dead Men" by science-fiction writers Gardner Dozois and Jack Dann. The editorial plan was to return the magazine to the "younger Playboy image" that it previously had.
The 1990s found the magazine focusing on pop culture and youth-centered topics, with rock musician interviews and an increasingly large comics section that included R-rated versions of the X-rated Carnal Comics: True Stories of Adult Film Stars line, Rip Off Press's Demi the Demoness (later the first adults-only comic character to be adapted as a live action film), and a serialized version of Jay Allen Sanford's illustrated book Triple-X Cinema: A Cartoon History.
The magazine subsequently experienced a significant decline in circulation. As had many of its competitors, Oui expanded its photo content to hardcore in the early 2000s, which included depictions of couples having sexual intercourse, including explicit penetration. Oui ceased publication in 2007.
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