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Oui Year 1990 Magazine Back Issues

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Oui Jan 1990
Oui January 1990 magazine back issue cover image
Holiday

Buying Choices
Oui January 1990

Features
Covergirl & Centerfold Lolita Photographed by Jerome Bischoff
Sex Advice: Why Big Titted Girls Are Easy
Fowl Brawls: Spur-To-Spur Cockfight Pictorial
OUI Contest: Snatchmatch
Federal Felons: The C.I.A: Criminals In Authority?

 


Oui Feb 1990
Oui February 1990 magazine back issue cover image

Buying Choices
Oui February 1990

Features
Covergirl & Centerfold Rose Photographed by Ulf StJernbo
Lethal Lessons: Deathnology In Panama
Sex Fiction: Your Secret Admirer
Oui Sex Advice: What Really Happens In Bed
Dis-Graceland: The F.B.I. Elvis Presley Papers

 


Oui Mar 1990
Oui March 1990 magazine back issue cover image

Buying Choices
Oui March 1990

Features
Uncle Satan Wants You! Devil Worship In America
Sex Advice: What Really Happens In Bed? (Part 2)
Sex Fiction: "Into The Black"
Scratch N' Sniff: Raunchy Two Girl Photos!

 


Oui Apr 1990
Oui April 1990 magazine back issue cover image

Buying Choices
Oui April 1990

Features
Covergirl & Centerfold Pinky Photographed by Nick Gurgul
Two Girl Photo Set A Good Lickin
Sex Advice: What Really Happens In Bed?
Hot Fiction: Pink Highway Route Sexty-Sex

 


Oui May 1990
Oui May 1990 magazine back issue cover image

Buying Choices
Oui May 1990

Features
Covergirl Margo's Spread Shots: Looking Good
Nosedive: How The Coke Kings Blow Their Dough!
Dangerous Curves: Cherry Busting Boy/Girl Photoset
Sex Advice: How To Break Up & Still Get In!

 


Oui Jun 1990
Oui June 1990 magazine back issue cover image

Buying Choices
Oui June 1990

Features
Covergirl & Centerfold Blondie Photographed by Michael Ancher
Wanted Dead Or Alive: Bounty Hunters
Covergirl Blondie: Her Muff & Cuffs Match
Hookers In New York - The World Trick Center!
Sex Advice: Coming Into Money

 


Oui Jul 1990
Oui July 1990 magazine back issue cover image

Buying Choices
Oui July 1990

Features
World-Class Boy Toy: The Dirty Dreams Of Daphine
How To Keep Two Women Happy

 


Oui Aug 1990
Oui August 1990 magazine back issue cover image

Buying Choices
Oui August 1990

Features
Covergirl & Centerfold JeAnnie Photographed by Hans Toonen
Fall In Lust With Covergirl Jeannie
Run Jesse Run!
Balling For Buddha
Sex Advice: Leading Ladies

 


Oui Sep 1990
Oui September 1990 magazine back issue cover image

Buying Choices
Oui September 1990

Features
Covergirl & Centerfold Isabella Photographed by Dag Ohrlund
Blonde Ambition: Covergirl Isabella Bares All
The Blood Spangled Banner: The Tradition Of American Gangs
Ring Around The Dollar: Laundering Colombian Coke Cash
Sex Advice: 8 Reasons Women Neglect Men

 


Oui Oct 1990
Oui October 1990 magazine back issue cover image

Buying Choices
Oui October 1990

Features
Covergirl Isabella: Wild, Wet, and Willing
Hot Fiction: Sperm Bank Blues
The Pro Shop: Hooker's Tricks Of The Trade
Sex Advice: Training The Working Girl

 


Oui Nov 1990
Oui November 1990 magazine back issue cover image

Buying Choices
Oui November 1990

Features
Sex Styles Of The Rich & Famous: Don Johnson's Centerfold Doll Trine
An American Crisis: Not God, Not Guts, Just Guns On The Street
Rubber - Made Women And Safe Sex

 


Oui Dec 1990
Oui December 1990 magazine back issue cover image

Buying Choices
Oui December 1990

Features
Patriotic Pimps! The Cia In The Sex & Drug Business
Sex Advice How To Suggest Oral Sex To Women

 


Oui Hol 1990
Oui Fall 1990 - Best of magazine back issue cover image
Best of Oui

Buying Choices
Oui Fall 1990 - Best of

Features
Centerfold: Truth is, Pinky is Fire & Ice
Antch Patch Features Some Beautiful Pussy
Pool Hall Pussy: She Loves a Long Stick
Marvelous Margo Says, "Nobody Can Just Fuck Me!"

 


Oui Feb 1990
Oui Summer 1990 - Best of magazine back issue cover image
Best of Oui

Buying Choices
Oui Summer 1990 - Best of

Features
Covergirl & Centerfold Lolita Photographed by Jerome Bischoff
Greta: With Tits Like These, She's Never Alone
China Piece: Snap Your Fingers & She's Yours
The Best of Snatchmatch
Tongue Twisters: How Many Slits Can a Slutlicker Lick?

 


Oui Hol 1990
Oui Summer 1990 - 40 & Foxy magazine back issue cover image
40 & Foxy

Buying Choices
Oui Summer 1990 - 40 & Foxy

Features
Covergirl Sabrina Kowlski
The Sizzling Confessions Of A Horny Female Agent!
Svetlana: Queen Of The Swing Clubs
Cindy Carmichael: Eat Right And Fuck Hard!

 

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Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. Oui ceased publication in 2007. ("Oui" is French for "yes".)

Oui was originally published in France under the name Lui by Daniel Filipacchi (first French issue November 1963), as a French equivalent of Playboy. In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. Arthur Kretchmer, the editor of Playboy, however, had a role in ensuring that editorial choices would be in line with Hugh Hefner's vision.

The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse and Hustler, with its more explicit photography, and therefore compete on multiple fronts. At first Playboy considered a direct response by following Penthouse in a nudity escalation, but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of Playboy's readership at that time was estimated to be over 35). Instead, a separate publication, Oui, was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood."

In the late seventies, Oui published some interesting articles, including "Is this the man who ate Michael Rockefeller?" (April 1977) by Lorne Blair (lately famous for the Ring of Fire documentaries), beginning with a photograph of a grinning New Guinea native, told by the intrepid anthropologist/reporter who journeyed to New Guinea, interviewed people who had known Michael Rockefeller, then ventured into the jungle and talked to members of the tribe from whom Rockefeller had bought native art artifacts, including totem poles. In the end, he found a man who claimed he had eaten the unfortunate collector.

Oui also hosted several reportages about Central Intelligence Agency (CIA) activity, like the article "CIA vs. USA – The Agency's Plot to Take Over America" by Philip Agee, about an alleged Operation PBPrime, whose leaders were the top four men in the CIA and whose target was the control of the U.S. government.

In a more humorous vein, Oui also published the essay "The 3 Most Important Things in Life" by Harlan Ellison in its November 1978 issue. The three things in question were sex, violence, and labor relations, each illustrated by anecdotes from Ellison's life. The sex anecdote involved a less-than-successful assignation with a young woman, the violence anecdote was about witnessing a murder in a movie theater during a screening of Save the Tiger, and the labor relations anecdote was Ellison's version of the story of his being fired after only one morning at The Walt Disney Company for jokingly suggesting the making of a pornographic cartoon using the primary Disney characters. The piece has since been republished in Ellison's Stalking the Nightmare and Edgeworks 1. Oui also published short fiction.

A 1977 interview by Peter Manso of the then 29-year-old emerging actor Arnold Schwarzenegger on issues like sex, drugs, bodybuilding, and homosexuality produced some embarrassment 25 years later to candidate Schwarzenegger in the 2003 California gubernatorial campaign.

During the 1970s, Oui printed a copy of Shere Hite's questionnaire about female sexuality that was used as the basis of The Hite Report. Replies were received from 253 of the magazine's women readers.

Despite its popularity, Oui was unable to produce a profit. Furthermore, management realized that Oui was taking more readers from Playboy than from Penthouse. So, in June 1981 Playboy Enterprises, based in Chicago, ended its Oui experiment. The magazine was sold to Laurant Publishing Ltd. in New York; its new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group.

During the 1980s the magazine maintained its distinction from Playboy by publishing graphic nude pictures like its rivals Penthouse and Hustler. Initially, Laurant featured celebrity nudity in Oui, peaking in 1982 with pictorials of Phyllis Hyman, Linda Blair, Demi Moore, and Pia Zadora. In the same year the magazine bought the short story "Down Among the Dead Men" by science-fiction writers Gardner Dozois and Jack Dann. The editorial plan was to return the magazine to the "younger Playboy image" that it previously had.

The 1990s found the magazine focusing on pop culture and youth-centered topics, with rock musician interviews and an increasingly large comics section that included R-rated versions of the X-rated Carnal Comics: True Stories of Adult Film Stars line, Rip Off Press's Demi the Demoness (later the first adults-only comic character to be adapted as a live action film), and a serialized version of Jay Allen Sanford's illustrated book Triple-X Cinema: A Cartoon History.

The magazine subsequently experienced a significant decline in circulation. As had many of its competitors, Oui expanded its photo content to hardcore in the early 2000s, which included depictions of couples having sexual intercourse, including explicit penetration. Oui ceased publication in 2007.

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