Oui Year 1976 Magazine Back Issues
1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008
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Oui Feb 1976
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Oui February 1976 Features
Covergirl Uschi Obermaier Photographed by Christa Peters (Not Nude)
Exclusive Interview With The Coroner To The Stars
Hookers As Therapists: "Take Two Aspirins And Fornicate"
Is It True What They Say About Japanese Women?
Rape: A New View Of The Issue
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Oui Mar 1976
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Oui March 1976 Features
Covergirl Jill De Vries Photographed by Bill Arsenault (Not Nude)
Redd Foxx: Unrestrained And Angry!
A Celebrity Portfolio By The World's Brassiest Photographer
The Squeaky Fromme Story: Behind The Scenes By the Author Of "The Family"
Would You Believe - The Foot As Sex Object?
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Oui Apr 1976
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Oui April 1976 Features
Covergirl Tish Hampton-Smith Photographed by James Baes (Not Nude)
How I Learned To Like Sex, By Ex-Yippie Jerry Rubin
America's Top Crime Writers In A Provocative Panel
California's Burgeoning Bathhouse Orgy Scene
Exclusive Pictorial: The New Wave Of French Pornography
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Oui May 1976
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Oui May 1976 Features
Covergirl Sylvia Kristel Photographed by Francis Giacobetti
An Outrageous Interview With Uganda's President Idi Amin
Our Cover Girl Porn Star Sylvia Kristel Takes It All Off
Watergate Fallout
Who Killed R.F.K.? Ex-Congressman Allard Lowenstein Exposes An Official Cover-Up
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Oui Jun 1976
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Oui June 1976 Features
Covergirl & Centerfold Letitia Photographed by Francis Giacobetti
Brainwashing: How to fold, spindle and mutilate the human mind by Timothy Leary
Candy Barr: Porn's first star in a wild pictorial
Pele tells why he's the world's richest athlete
Sex Tapes takes you around the world
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Oui Jul 1976
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Oui July 1976 Features
Covergirl Vicki Cunningham Photographed by Pompeo Posar (Not Nude)
Snuff Films: The Facts About The Rumors
The Selling Of Steven Weed
The Search For The World's Most Wanted Terrorist
Love Secrets Of The White House: Two Kiss And Tell Memoirs
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Oui Aug 1976
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Oui August 1976 Features
Covergirl Nina Carter Photographed by Mike Berkofsky (Not Nude)
A Consumer's Report On Bedroom Devices By D. Keith Mano
A Guide To Sensuous Hitchhiking By Thom Thumb
Special: The Films Of Ronald Reagan
I Call On Charles Manson By Timothy Leary
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Oui Sep 1976
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Oui September 1976 Features
Covergirl Erica Photographed by James Baes (Not Nude)
The Mutilation Mystery: UFOs, Satanists Or Government Conspiracy
Henny Youngman In The Year's Funniest Interview
Sex Tapes: Young Men, Older Women
Radio Breathes Heavy With Sex Rock
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Oui Oct 1976
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Oui October 1976 Features
Covergirl Jan Walker Photographed by Suze (Not Nude)
Five New Rock Bands That Can Save Your Life
Sixties Radicals Move To The Suburbs
The Mystery Bird That Terrorizes Texas
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Oui Nov 1976
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Oui November 1976 Features
Covergirl Nikki Photographed by Jeff Dunas
The Nerve-Jangling Scenario Of Plutonium Theft By Emmett Grogan
Teen Sex: Who Gets What, How Much And How Often
How To Be Collegiate In A Changing World
Does Money Tip The Scales OF Justice? Kunstler, Baily And Bugliosi Debate
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Oui Dec 1976
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Oui December 1976 Features
Covergirl Lenka Novakova
Abbie Hoffman On The Elusive Loch Ness Monster
Sinister New Politics Of Heroin
Wonderful Back-Yard Flying Machines
Brian Wilson Interviewed: Drugs, Madness And Beach Boys
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1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. Oui ceased publication in 2007. ("Oui" is French for "yes".)
Oui was originally published in France under the name Lui by Daniel Filipacchi (first French issue November 1963), as a French equivalent of Playboy. In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. Arthur Kretchmer, the editor of Playboy, however, had a role in ensuring that editorial choices would be in line with Hugh Hefner's vision.
The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse and Hustler, with its more explicit photography, and therefore compete on multiple fronts. At first Playboy considered a direct response by following Penthouse in a nudity escalation, but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of Playboy's readership at that time was estimated to be over 35). Instead, a separate publication, Oui, was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood."
In the late seventies, Oui published some interesting articles, including "Is this the man who ate Michael Rockefeller?" (April 1977) by Lorne Blair (lately famous for the Ring of Fire documentaries), beginning with a photograph of a grinning New Guinea native, told by the intrepid anthropologist/reporter who journeyed to New Guinea, interviewed people who had known Michael Rockefeller, then ventured into the jungle and talked to members of the tribe from whom Rockefeller had bought native art artifacts, including totem poles. In the end, he found a man who claimed he had eaten the unfortunate collector.
Oui also hosted several reportages about Central Intelligence Agency (CIA) activity, like the article "CIA vs. USA – The Agency's Plot to Take Over America" by Philip Agee, about an alleged Operation PBPrime, whose leaders were the top four men in the CIA and whose target was the control of the U.S. government.
In a more humorous vein, Oui also published the essay "The 3 Most Important Things in Life" by Harlan Ellison in its November 1978 issue. The three things in question were sex, violence, and labor relations, each illustrated by anecdotes from Ellison's life. The sex anecdote involved a less-than-successful assignation with a young woman, the violence anecdote was about witnessing a murder in a movie theater during a screening of Save the Tiger, and the labor relations anecdote was Ellison's version of the story of his being fired after only one morning at The Walt Disney Company for jokingly suggesting the making of a pornographic cartoon using the primary Disney characters. The piece has since been republished in Ellison's Stalking the Nightmare and Edgeworks 1. Oui also published short fiction.
A 1977 interview by Peter Manso of the then 29-year-old emerging actor Arnold Schwarzenegger on issues like sex, drugs, bodybuilding, and homosexuality produced some embarrassment 25 years later to candidate Schwarzenegger in the 2003 California gubernatorial campaign.
During the 1970s, Oui printed a copy of Shere Hite's questionnaire about female sexuality that was used as the basis of The Hite Report. Replies were received from 253 of the magazine's women readers.
Despite its popularity, Oui was unable to produce a profit. Furthermore, management realized that Oui was taking more readers from Playboy than from Penthouse. So, in June 1981 Playboy Enterprises, based in Chicago, ended its Oui experiment. The magazine was sold to Laurant Publishing Ltd. in New York; its new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group.
During the 1980s the magazine maintained its distinction from Playboy by publishing graphic nude pictures like its rivals Penthouse and Hustler. Initially, Laurant featured celebrity nudity in Oui, peaking in 1982 with pictorials of Phyllis Hyman, Linda Blair, Demi Moore, and Pia Zadora. In the same year the magazine bought the short story "Down Among the Dead Men" by science-fiction writers Gardner Dozois and Jack Dann. The editorial plan was to return the magazine to the "younger Playboy image" that it previously had.
The 1990s found the magazine focusing on pop culture and youth-centered topics, with rock musician interviews and an increasingly large comics section that included R-rated versions of the X-rated Carnal Comics: True Stories of Adult Film Stars line, Rip Off Press's Demi the Demoness (later the first adults-only comic character to be adapted as a live action film), and a serialized version of Jay Allen Sanford's illustrated book Triple-X Cinema: A Cartoon History.
The magazine subsequently experienced a significant decline in circulation. As had many of its competitors, Oui expanded its photo content to hardcore in the early 2000s, which included depictions of couples having sexual intercourse, including explicit penetration. Oui ceased publication in 2007.
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