Oui Year 1975 Magazine Back Issues
1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008
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Oui Jan 1975
Gala Holiday
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Oui January 1975 Features
Covergirl Ann Randall Photographed by Dwight Hooker (Not Nude)
What's Better Than Sex? 20 Celebrities Confess
Orgasm & Drugs: The Robert Culps Get It On
The Jukebox Immortalized
Exclusive Interview With Fidel Castro
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Oui Feb 1975
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Oui February 1975 Features
Covergirl Debbie Shelton Photographed by Denis Scott (Not Nude)
Front-Row View Of A Back-Seat Affair
Wilt Chamberlain Dunks His Critics
A Porno-Ramic Survey Featuring Gay Talese!
Children Of God: Did They Kill For Christ?
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Oui Mar 1975
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Oui March 1975 Features
Covergirl Ann Cole Photographed by Bill Arsenault (Not Nude)
The Tennis Youth Take-Over
The Hairy Palm Papers: Myths Of Our Time
Paul Morrissey Draws Blood
Should Switzerland Be Put Out Of Business?
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Oui Apr 1975
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Oui April 1975 Features
Covergirl Carol Augustine Photographed by Bill Arsenault (Not Nude)
Gore Vidal Defends His Honor
Berlin: Europe's New Underground City
Cartoons By Ralph Steadman
Is There Pornography In The Vatican?
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Oui May 1975
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Oui May 1975 Features
Covergirl Sandra Photographed by Giacobetti
Paranoia Today: Your Best Fears Confirmed
Andy Warhol Writes On Love
Zen And The Art Of Frisbee
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Oui Jun 1975
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Oui June 1975 Features
Covergirl Nina Carter Photographed by John Kelly (Not Nude)
Herbert Gold Goes To An Orgy
Jean-Paul Sartre Offers Hope For The Seventies
Lou Reed Grows Up
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Oui Jul 1975
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Oui July 1975 Features
Covergirl Diane Petersen Photographed by Bill Arsenault (Not Nude)
Bill Cosby's Tennis For Two Left Feet
A Sexy View Of St.-Tropez
The Age Of Aquarius Betrayed
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Oui Aug 1975
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Oui August 1975 Features
Covergirl Ester Cordet Photographed by Bill Arsenault (Not Nude)
Jane Birkin In Bondage
Paul Krassner Tells The Truth (?)
This Month's Sex Tapes: An Oral Report
Marijuana Finds Peace In Oregon
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Oui Sep 1975
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Oui September 1975 Features
Covergirl Claudie Pellerin Photographed by Faroum Gorguloff (Not Nude)
The Great Health-Food Hype: A Consumer Expose
Ex-Agent Philip Agee On The CIA Plot Against America
Cufford Irving On How To Survive Prison In Style
Lesbianism Today: Why Women Turn Women On (And How)
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Oui Oct 1975
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Oui October 1975 Features
Covergirl Erica Creer Photographed by Bill Arsenault (Not Nude)
OUI's Sensational Centergirl: Tiny Tim's Miss Vicki
Latest Sex Kink: Women Who Rape
How Superstud Roger Vadim Does It
Was Marilyn Monroe Murdered? Do The Kennedys Know?
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Oui Dec 1975
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Oui December 1975 Features
Covergirl Barbara Corser Photographed by Bill Arsenault (Not Nude)
America's Secret War Game (It's Played For Keeps)
Milton Berle On TV's Golden Age
Surprising Sex Confessions
Incest: A Report That Will Shock You (Not To Mention Your Mother)
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1972 | 1973 | 1974 | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. Oui ceased publication in 2007. ("Oui" is French for "yes".)
Oui was originally published in France under the name Lui by Daniel Filipacchi (first French issue November 1963), as a French equivalent of Playboy. In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. Arthur Kretchmer, the editor of Playboy, however, had a role in ensuring that editorial choices would be in line with Hugh Hefner's vision.
The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse and Hustler, with its more explicit photography, and therefore compete on multiple fronts. At first Playboy considered a direct response by following Penthouse in a nudity escalation, but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of Playboy's readership at that time was estimated to be over 35). Instead, a separate publication, Oui, was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood."
In the late seventies, Oui published some interesting articles, including "Is this the man who ate Michael Rockefeller?" (April 1977) by Lorne Blair (lately famous for the Ring of Fire documentaries), beginning with a photograph of a grinning New Guinea native, told by the intrepid anthropologist/reporter who journeyed to New Guinea, interviewed people who had known Michael Rockefeller, then ventured into the jungle and talked to members of the tribe from whom Rockefeller had bought native art artifacts, including totem poles. In the end, he found a man who claimed he had eaten the unfortunate collector.
Oui also hosted several reportages about Central Intelligence Agency (CIA) activity, like the article "CIA vs. USA – The Agency's Plot to Take Over America" by Philip Agee, about an alleged Operation PBPrime, whose leaders were the top four men in the CIA and whose target was the control of the U.S. government.
In a more humorous vein, Oui also published the essay "The 3 Most Important Things in Life" by Harlan Ellison in its November 1978 issue. The three things in question were sex, violence, and labor relations, each illustrated by anecdotes from Ellison's life. The sex anecdote involved a less-than-successful assignation with a young woman, the violence anecdote was about witnessing a murder in a movie theater during a screening of Save the Tiger, and the labor relations anecdote was Ellison's version of the story of his being fired after only one morning at The Walt Disney Company for jokingly suggesting the making of a pornographic cartoon using the primary Disney characters. The piece has since been republished in Ellison's Stalking the Nightmare and Edgeworks 1. Oui also published short fiction.
A 1977 interview by Peter Manso of the then 29-year-old emerging actor Arnold Schwarzenegger on issues like sex, drugs, bodybuilding, and homosexuality produced some embarrassment 25 years later to candidate Schwarzenegger in the 2003 California gubernatorial campaign.
During the 1970s, Oui printed a copy of Shere Hite's questionnaire about female sexuality that was used as the basis of The Hite Report. Replies were received from 253 of the magazine's women readers.
Despite its popularity, Oui was unable to produce a profit. Furthermore, management realized that Oui was taking more readers from Playboy than from Penthouse. So, in June 1981 Playboy Enterprises, based in Chicago, ended its Oui experiment. The magazine was sold to Laurant Publishing Ltd. in New York; its new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group.
During the 1980s the magazine maintained its distinction from Playboy by publishing graphic nude pictures like its rivals Penthouse and Hustler. Initially, Laurant featured celebrity nudity in Oui, peaking in 1982 with pictorials of Phyllis Hyman, Linda Blair, Demi Moore, and Pia Zadora. In the same year the magazine bought the short story "Down Among the Dead Men" by science-fiction writers Gardner Dozois and Jack Dann. The editorial plan was to return the magazine to the "younger Playboy image" that it previously had.
The 1990s found the magazine focusing on pop culture and youth-centered topics, with rock musician interviews and an increasingly large comics section that included R-rated versions of the X-rated Carnal Comics: True Stories of Adult Film Stars line, Rip Off Press's Demi the Demoness (later the first adults-only comic character to be adapted as a live action film), and a serialized version of Jay Allen Sanford's illustrated book Triple-X Cinema: A Cartoon History.
The magazine subsequently experienced a significant decline in circulation. As had many of its competitors, Oui expanded its photo content to hardcore in the early 2000s, which included depictions of couples having sexual intercourse, including explicit penetration. Oui ceased publication in 2007.
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