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Zara and her Sisters: The Story of the World's Largest Clothing Retailer Book

Zara and her Sisters: The Story of the World's Largest Clothing Retailer
Zara and her Sisters: The Story of the World's Largest Clothing Retailer, 
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio , Zara and her Sisters: The Story of the World's Largest Clothing Retailer has a rating of 5 stars
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Zara and her Sisters: The Story of the World's Largest Clothing Retailer, Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio , Zara and her Sisters: The Story of the World's Largest Clothing Retailer
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  • Zara and her Sisters: The Story of the World's Largest Clothing Retailer
  • Written by author Enrique Badia
  • Published by Palgrave Macmillan, August 2009
  • Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio
  • Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Orteg
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Authors

Prologue Introduction A Place Called Arteixo...
An Entrepreneur Called Ortega...
And Some Ideas Gestating A Family From a Garage in Search of Gaps in the Sector The Concept Takes Shape: Manufacture Becomes Industrial Market and Customer the Start and Finish of Everything The First Attempt to Open a Shop Doesnt Take... but the success of Zara Can be Seen Logistics: The Challenge of Marrying Production and Distribution Thinking Big: Galicia is too Small...
And Spain, too Concepts Aimed at Reaching Everybody: Adding Chains On the Road to the Stock Exchange The Market Price Isla for Castellano. The Light and Shade of a Scare in the Form of a Crisis A Model for Management Amancio, Inditex and the Future ... With the Family?
Epilogue Appendix Notes


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Zara and her Sisters: The Story of the World's Largest Clothing Retailer, 
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio , Zara and her Sisters: The Story of the World's Largest Clothing Retailer

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Zara and her Sisters: The Story of the World's Largest Clothing Retailer, 
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio , Zara and her Sisters: The Story of the World's Largest Clothing Retailer

Zara and her Sisters: The Story of the World's Largest Clothing Retailer

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Zara and her Sisters: The Story of the World's Largest Clothing Retailer, 
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio , Zara and her Sisters: The Story of the World's Largest Clothing Retailer

Zara and her Sisters: The Story of the World's Largest Clothing Retailer

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