Writing to Deadline: The Journalist at Work Book

Absolutely FANTASTIC. This is a wonderful reference for anyone who wants to better hone their writing skills, particularly for media. I got a ton of great tips from this, although I am horribly intimidated by the thought that anyone might have to write 40-50 stories per night, and I feel really intimidated as well by Murray's claim that he writes the lead dozens and dozens of times before he settles on one. But despite my skepticism/suddenly crippling self-doubt, this does have a lot of good information.

For those who may be emotionally fragile like many of my generation are purported to be, I also heartily enjoyed The Associated Press Guide to News Writing: Jump-Start Your Career. Both these books are very good.