Writing About Business: The New Knight-Bagehot Guide to Economics and Business Journalism Book

	Preface and Acknowledgments
	The Guide
	Writing About Business and the Economy
1	How Economic Systems Work	3
2	The Political Economy of Government and Business	13
3	Government Regulation and the Regulators	25
4	Economic Indicators	34
5	Demystifying the Federal Reserve	41
6	Economics of the Firm	55
7	Business Management: Organization of the Firm	63
8	Sales and Marketing	72
9	Accounting Principles and Practices	79
10	How to Read Financial Statements	98
11	Covering Business in Your Town	106
12	Where Wall Street Meets Main Street	112
13	The Stock Market	119
14	The Bond Market	128
15	Derivatives and Other Exotic Securities	139
16	Hedge Funds	147
17	Trade and Global Economics	156
18	International Business	163
19	Global Financial Markets	173
20	Covering the World Bank	180
21	How to Use Numbers and Statistics	191
22	What You Can Get from Public and Private Companies	197
23	What the Government Has in Its Files	205
24	The Freedom of Information Act	212
25	Internet Resources for Business Reporters	216
26	How to Use Electronic Data to Generate Company Stories	226
27	Live Sources - How Do You Get Them to Talk?	234
28	Conducting Live Television Interviews	239
29	Business Journalism on TV	246
30	Online Journalism	250
31	Ethics in Business Journalism	255
32	Personal Finance	265
33	The Insurance Industry	272
34	Health Care	280
35	Technology and Telecommunications	291
36	Media and Entertainment	301
37	Real Estate and Urban Development	308
38	The Retail Industry	315
39	The Environment	324
40	Labor and Workplace Issues	331
41	Consumer Reporting	339
42	Taxes	347
43	Not-for-Profit Institutions	352
44	Founding the Fellowship	362
	Glossary	365
	List of Contributors	407
	Index	411